PRINTCOMM Blog
How Machine Learning Is Transforming Direct Mail Performance
Why smarter data, better segmentation, and AI-driven targeting are becoming the new competitive edge Direct mail has always been a high-performing channel — but what’s changing is how marketers decide who to mail, what to send them, and when. The shift toward machine...
Relevance Is the New ROI: Why Personalization Drives Direct Mail Performance
Direct mail continues to outperform many digital channels — but only when it’s relevant. Today’s consumers will pay attention and respond to touches that address their needs, timing, and behaviors. If your mail doesn’t feel personal, it feels like noise. The message...
Data Quality, Targeting & List Hygiene: The Foundation of Direct Mail ROI
As direct mail costs rise, one truth is clearer than ever:Your results are only as strong as your data. A compelling offer and well-designed mail piece don’t matter if they reach the wrong person. Yet many marketers still struggle with outdated lists, bad addresses,...
Rising Direct Mail Costs Are Reshaping Marketing Strategy — Here’s How to Protect ROI
Direct mail has long been one of the most powerful channels for reaching qualified prospects and converting them into customers. But as we enter a new phase in the marketing landscape, one thing is increasingly clear: the economics of direct mail are shifting, and...
Five Proven Targeting Methods to Power High-Performing Direct Mail Acquisition Campaigns
Direct mail is at its most powerful when you put the right offer in the hands of the right people. For acquisition campaigns, that comes down to targeting strategy — how you decide who to mail. Below are five effective targeting approaches brands use to drive...
Have the Recent Changes at USPS Impacted Your In Home Dates Negatively?
On July 13, 2025, the USPS eliminated NDC entry discounts—a move that has fundamentally shifted how mail is inducted into the postal system. For years, many mailers leveraged NDC entry to access discounts and streamline logistics. With those discounts gone, the...
Tracking ROI on Direct Mail Campaigns: A Comprehensive Guide
In the realm of marketing, tracking the return on investment (ROI) for direct mail campaigns is crucial for understanding their effectiveness and ensuring that your marketing dollars are well spent. Precise measurement and analysis are key to optimizing your direct...
Finding the Perfect Balance: Crafting the Right Direct Mail Mix Between Acquisition and Retention
In today’s competitive market, striking the right balance between acquisition and retention is crucial for long-term success. Direct mail plays a significant role in both attracting new customers and nurturing existing ones. Achieving the optimal mix of these efforts...
Boosting Customer Lifetime Value with Effective Direct Mail Strategies
Increasing lifetime customer value (LCV) is crucial for sustainable growth and profitability. As acquisition response rates continue to be challenged and cost per acquisition increases, it’s imperative to do everything you can to improve LCV. One powerful tool that...