PrintComm Blog

The Latest in Direct Mail, Print & Integrated Media

Subscribe to Our Blog Via Email!

Here are the latest postings..

Before You Personalize Your Marketing, Do This!

Before You Personalize Your Marketing, Do This!

Want to rock the results of your next marketing campaign? Define your segments and clean your data before you personalize! What do we mean by that? We mean understanding what your customers look like as demographic or psychographic groups before you send targeted...

read more
Three Data Points That Pack a Punch

Three Data Points That Pack a Punch

Only have a person’s name and address? That’s all you need! There are three highly effective approaches to personalization that you can deploy with just two data points. Let’s take a look. 1. Know Their House, Know Their Needs or Know if They are a "Fit" You can learn...

read more
5 Benefits to Having an Up-to-Date Mailing List

5 Benefits to Having an Up-to-Date Mailing List

Every marketing dollar counts in direct mail campaigns. You don’t want to be printing, folding, and mailing to inaccurate or nonexistent addresses or to people who haven’t lived at an address in years. Investing in your mailing list can pay off big. Here are five...

read more
How Strong Is Your Direct Mail Foundation?

How Strong Is Your Direct Mail Foundation?

Designing a new direct mail campaign? Let the creativity flow! Before setting your designer loose on a new campaign, take a step back and make sure you’ve covered the fundamentals. 1. Mailing list Is your mailing list current? Are you mailing to the right people? Are...

read more
Keeping the Customer Experience Seamless

Keeping the Customer Experience Seamless

In today’s world, people want things to be easy. Whether it’s shopping, researching products, or hearing about products for the first time, they want everything to be seamless. Yet for many, the process is still fragmented. How can you connect the dots so that your...

read more
The Hottest New Market: Your Own Customers!

The Hottest New Market: Your Own Customers!

When you think of boosting revenue, chances are you think about acquiring new customers. But why not look to your existing customers instead? You spent a significant amount of time and money winning them over in the first place. Why not keep them or encourage them to...

read more
How to Nurture Leads Until They Are Ready to Buy

How to Nurture Leads Until They Are Ready to Buy

It would be great if everyone who responds to a print or email contact would make a purchase right away, but they often don’t. Even when people don’t convert right away, don’t assume that the lead is dead. It just might need nurturing. According to Brian Carroll,...

read more