PrintComm Blog

The Latest in Direct Mail, Print & Integrated Media

Here are the latest postings..

Rethinking Your Target Audience

Rethinking Your Target Audience

How well do you know your target audience? Wait! Don’t answer that. It’s a trick question. If you started to answer, you might have a targeting problem. That’s because the right answer is, “I have more than one!” When developing any print or digital marketing...

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Get More from Your Print Budget with Retargeting

Get More from Your Print Budget with Retargeting

You make a significant investment in your print marketing. Yet even with the most targeted campaign, sometimes you don’t get the return on investment you expected. Often, it’s because you need to continue the conversation and stay in front of them until they are ready...

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Why Does Channel Selection Matter?

Why Does Channel Selection Matter?

When it comes to choosing marketing channels, marketers can make many assumptions. Millennials always want digital, the Silent Generation wants print, but the reality is often far different. As marketers, if we don’t pay attention to how consumers want to engage with...

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Your Greatest Marketing Asset

Your Greatest Marketing Asset

Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list? Let’s look at some basic steps you should be taking regularly to keep your list in top shape. 1. Address correction. If you do bulk...

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5 Keys to Customer Acquisition

5 Keys to Customer Acquisition

Companies can’t survive and grow without continually acquiring new customers. There are many ways to acquire new customers, but one rises above the rest: direct mail. Not the answer you were expecting? Here’s why this channel is so powerful when acquiring new...

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Want More Holiday Sales? Start Earlier.

Want More Holiday Sales? Start Earlier.

Ever wondered why that beautifully printed holiday direct mailer or creatively designed email blast didn’t work as well as you’d hoped? Was it the messaging? The list? The headline or subject line? Maybe it wasn’t any of these. Maybe it was the timing. According to...

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