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What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become more aggressive, and price competition intensifies? Here are some tips from the experts. 1. Profile your customers. Customers...read more
Do you take advantage of the United States Postal Service’s Informed Delivery service? If not, what are you waiting for? What is Informed Delivery? Informed Delivery is a free service offered by the USPS. Consumers sign up, and every morning they receive an email with...read more
You’ve probably heard of retargeting online where companies use technology called cookies to serve up relevant messaging to someone who has recently visited their website. What if you could take it one step further and send those same website visitors a targeted...read more
Is your target audience tuning out your mailings because you’re sending the same campaign over and over? Maybe it’s time to mix things up. Here are five ideas to get people responding to your direct mailings again. 1. Change your offer. Your offers can get stale...read more
Every year, Target Marketingsurveys its readership to identify trends for the upcoming marketing year. This year, its “2019 Marketing Budget Survey” found that a whopping 10x more marketing budgets are increasing for 2019 than decreasing. Here’s how the data on...read more
By now you might have heard that as of January 27th, the United States Postal Service is changing their pricing which will affect all mail classes and special services. So how does this affect you? While the cost of a stamp will spike by 10 percent to 55 cents,...read more
While gaining the attention of new prospects is becoming increasingly difficult, retaining the customers you do have is becoming more important to maintaining or increasing your bottom line. However, continually coming up with new ways to use print, email, and...read more
What is Your Current Customer Loyalty or Retention Plan? Customer loyalty is challenging to gain, but easy to lose. Today, customers have a very different perspective of what defines a positive customer experience compared to twenty years ago—and it only takes one...read more
Start Your Customer Retention Strategy Customer retention is critical to your overall success, regardless of which industry you are in. Here are a few key takeaways from our most recent webinar, Customer Retention Strategies That Work, to help define your own...read more