PrintComm Blog

The Latest in Direct Mail, Print & Integrated Media

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Here are the latest postings..

How to Nurture Leads Until They Are Ready to Buy

It would be great if everyone who responds to a print or email contact would make a purchase right away, but they often don’t. Even when people don’t convert right away, don’t assume that the lead is dead. It just might need nurturing. According to Brian Carroll,...

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Closing the Customer Perception Gap

Ever wonder what your customers really think about you? Instead of guessing, it’s a good idea to ask. Customer surveys sent by direct mail, email, and online can give insights that make the difference between steering the company in the right direction and missing the...

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Speaking to Your Audience in Their Language

Whether you are writing copy for a postcard or an email, the language you use matters.  Just like products and images, the wording you use should be matched to the different demographics of your target audience(s). Let’s look at three examples: #1: Millennials...

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Getting to Know Your Audience

Print and digital personalization start with data. Whether you are using direct mail, email, or mobile, your customers want your marketing communications to be tailored to their interests and needs. So how do you do it? As with any relationship, it starts by asking...

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Personalization: Why It Works

Everywhere you look, marketing content is personalized. From grocery store receipts to your Amazon recommendations, companies are personalizing their communications to address who their customers are and what their customers need. Are you capitalizing on those...

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5 Steps to Customer Loyalty

What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become more aggressive, and price competition intensifies? Here are some tips from the experts. 1. Profile your customers. Customers...

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