PrintComm Blog

The Latest in Direct Mail, Print & Integrated Media

Here are the latest postings..

Stronger Together

Stronger Together

You know those movies in which two competing heroes suddenly realize they can do more when they work together? They join forces and save the world in record time. That’s print and digital marketing—stronger, better, and more effective together than working alone. Why...

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Rethinking Your Target Audience

Rethinking Your Target Audience

How well do you know your target audience? Wait! Don’t answer that. It’s a trick question. If you started to answer, you might have a targeting problem. That’s because the right answer is, “I have more than one!” When developing any print or digital marketing...

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