PrintComm Blog

The Latest in Direct Mail, Print & Integrated Media

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Do You Know These 9 Buyer Types?

Do You Know These 9 Buyer Types?

Do you know who your buyers are? Are they trailblazers? Status seekers? Do they play it safe? Different messaging appeals to different customer segments, so it’s helpful to know which categories your customers fall into. Here are 9 different segments created by...

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How to Segment Your Data for Maximum Results

How to Segment Your Data for Maximum Results

The key to direct mail effectiveness is sending the right offer to right person at the right time.  Segmentation is the process of dividing your customers or potential customers into groups, or segments, based on their characteristics.  The segments that you create or...

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Now Is the Best Time to Invest in Marketing

Now Is the Best Time to Invest in Marketing

It’s likely that you’ve heard it said that now is a good time to be marketing. Whether it’s direct mail, email, or mobile, here are three reasons why now is a particularly good time to be more proactive about your marketing strategies.   1. Many high value...

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Finding the Perfect Balance

Finding the Perfect Balance

Did you know that consumers are at least one-third more likely to make a purchase if the marketing communication is personalized? According to Adobe’s 2019 Brand Content Survey, 51% of consumers are more likely to make a purchase and 34% of consumers are more likely...

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Stronger Together

Stronger Together

You know those movies in which two competing heroes suddenly realize they can do more when they work together? They join forces and save the world in record time. That’s print and digital marketing—stronger, better, and more effective together than working alone. Why...

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