Companies Place More Emphasis on Marketing in 2019

Every year, Target Marketingsurveys its readership to identify trends for the upcoming marketing year. This year, its “2019 Marketing Budget Survey” found that a whopping 10x more marketing budgets are increasing for 2019 than decreasing.  Here’s how the data on...

How to Create a Great Prospect Data List

What Makes a Great Prospect Data List? Finding or obtaining the right data to use for your marketing efforts requires time, money and testing. For direct mail, your prospect data list is critical to its performance. While each company or organization may need to look...

Create Marketing Copy That Gets Read

In Confessions of an Advertising Man, David Ogilvy, founder of the highly regarded advertising agency Ogilvy & Mather, wrote, “Ninety-nine percent of all advertising doesn’t sell a thing.” You don’t want your products to be in that 99%. How do you make sure you...

Maximize Your Multichannel Advantage

Why Being Multichannel Matters Today Did you know that 72% of consumers say they would rather connect with brands and businesses in a multichannel environment (SailThru)? And that 55% of marketers now use three to four channels to reach their target audiences. That...

1:1 Printing for Personalization Matters

Are you using 1:1 printing for personalization? More and more, we hear about print personalization, or variable data printing, to achieve higher response rates and better ROI. But does personalizing by name, geographic location, or demographic information really make...