Finding the Perfect Balance

Did you know that consumers are at least one-third more likely to make a purchase if the marketing communication is personalized? According to Adobe’s 2019 Brand Content Survey, 51% of consumers are more likely to make a purchase and 34% of consumers are more likely...

Are You Matching the Right Offer to the Right Audience?

Offers can be critical to getting people to respond to your marketing, and not every offer will motivate every buyer. The two have to be properly matched. Do you put as much thought into the offer as you do into your list, your creative, and your message? Does that...

Stronger Together

You know those movies in which two competing heroes suddenly realize they can do more when they work together? They join forces and save the world in record time. That’s print and digital marketing—stronger, better, and more effective together than working alone. Why...

Marketing Activities that Bear Fruit in the Current Environment

When consumers tighten their belts, it’s time to get even more serious about marketing. Why? Because the investments you make now could pay big dividends, not just in the immediate term, but down the road. Here are three ways you should be investing in your marketing...

Want to Sell More? Increase your drip marketing campaigns!

Drip marketing is a powerful lead nurturing tool for companies who have longer term sales cycles. Often these involve higher value purchases with multiple people involved in the decision-making process. This can be true for B2C companies with big ticket products or...