You’ve probably heard of retargeting online where companies use technology called cookies to serve up relevant messaging to someone who has recently visited their website. What if you could take it one step further and send those same website visitors a targeted...
Every year, Target Marketingsurveys its readership to identify trends for the upcoming marketing year. This year, its “2019 Marketing Budget Survey” found that a whopping 10x more marketing budgets are increasing for 2019 than decreasing. Here’s how the data on...
What Makes a Great Prospect Data List? Finding or obtaining the right data to use for your marketing efforts requires time, money and testing. For direct mail, your prospect data list is critical to its performance. While each company or organization may need to look...
In Confessions of an Advertising Man, David Ogilvy, founder of the highly regarded advertising agency Ogilvy & Mather, wrote, “Ninety-nine percent of all advertising doesn’t sell a thing.” You don’t want your products to be in that 99%. How do you make sure you...
Why Being Multichannel Matters Today Did you know that 72% of consumers say they would rather connect with brands and businesses in a multichannel environment (SailThru)? And that 55% of marketers now use three to four channels to reach their target audiences. That...
Are you using 1:1 printing for personalization? More and more, we hear about print personalization, or variable data printing, to achieve higher response rates and better ROI. But does personalizing by name, geographic location, or demographic information really make...
