Personalization: Why It Works

Everywhere you look, marketing content is personalized. From grocery store receipts to your Amazon recommendations, companies are personalizing their communications to address who their customers are and what their customers need. Are you capitalizing on those...

5 Steps to Customer Loyalty

What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become more aggressive, and price competition intensifies? Here are some tips from the experts. 1. Profile your customers. Customers...

Informed Delivery: A New Tool for Marketers

Do you take advantage of the United States Postal Service’s Informed Delivery service? If not, what are you waiting for? What is Informed Delivery? Informed Delivery is a free service offered by the USPS. Consumers sign up, and every morning they receive an email with...