Customer retention isn’t about choosing the right channel anymore.For most retail brands, direct mail is already part of the mix. The real competitive gap now lies in execution — how retention programs are designed, timed, and orchestrated across the customer...
In retail, “lapsed customer” is one of the most commonly used — and least consistently defined — terms in marketing. And that definition matters. In retail, when a customer lapses determines whether you can still influence them. Define lapse too late, and you’re...
Why Channel Mix Still Matters More Than Ever As marketing becomes increasingly digital, many brands are re-examining the role of direct mail. With budgets under pressure and performance scrutinized more closely than ever, the question comes up often: Does direct mail...
Acquiring a new customer is hard. It takes strategy, spend, and sustained effort to earn that first conversion. But what happens after that initial purchase is often where brands either build long-term profitability — or quietly lose momentum. For many companies,...
As direct mail costs rise, one truth is clearer than ever:Your results are only as strong as your data. A compelling offer and well-designed mail piece don’t matter if they reach the wrong person. Yet many marketers still struggle with outdated lists, bad addresses,...
In the realm of marketing, tracking the return on investment (ROI) for direct mail campaigns is crucial for understanding their effectiveness and ensuring that your marketing dollars are well spent. Precise measurement and analysis are key to optimizing your direct...
Increasing lifetime customer value (LCV) is crucial for sustainable growth and profitability. As acquisition response rates continue to be challenged and cost per acquisition increases, it’s imperative to do everything you can to improve LCV. One powerful tool that...
Direct mail (DM) marketing is a powerful tool for reaching customers, but its effectiveness can vary from one geographic market to another. At PrintComm, we understand that not all markets are created equal, and unlocking the secrets behind this phenomenon requires a...
In the world of direct mail, anything that can increase response or open rates matters. We know marketers like you are constantly seeking ways to stand out in a crowded mailbox. That's why we're excited to announce the addition of another MPS inserter to our arsenal....
Customer segmentation targeting is a marketing strategy that involves dividing a company's target audience into different groups or segments based on common characteristics such as demographics, psychographics, or behavior. The purpose of customer segmentation...
