Customer segmentation targeting is a marketing strategy that involves dividing a company's target audience into different groups or segments based on common characteristics such as demographics, psychographics, or behavior. The purpose of customer segmentation...
Data science has had a significant impact on the effectiveness of direct mail marketing campaigns in recent years. In the past, direct mail campaigns were often based on limited information about the target audience, and the messages and offers in the mail pieces were...
As marketers, we are surrounded by data. From in-house customer information to third-party data that rounds out customers’ demographic and behavioral profiles, we have more data at our fingertips than ever. According to InvestPro, brands that use data-driven marketing...
With an increase in options for consumers in many industries and inflation on the rise, customer relationship management matters more than ever. Direct mail can play a profitable role in your CRM strategy and excels versus digital strategies in several compelling...
Retail marketing leaders are doing an excellent job using segmentation models for their prospects and client base. They use this information to customize marketing messages, offers, and loyalty program benefits. This modeled insight has created an odd realization. In...
Marketing has truly evolved into a data-driven business function, justifying the fact that we all get a B.S. degree rather than a B.A. With the pervasiveness of digital marketing, our obsession with data has reached new heights. But have we flown so high that we are...
As a business leader, when you strive to grow a business, contemplating the number of barriers can make growth feel unattainable. Scaling up requires us to consider all issues. Do we have enough employees? Can we keep up the needed service level? Do we have the proper...
Most of us would agree that marketing is an investment. We spend money and we expect ROI. We’re willing to do some testing to find something new that might work better, but by and large we want to make money or acquire a lead or move someone through the funnel with...
Did you know the average American household moves every five to seven years? With each move, these people will be establishing new buying behaviors and shopping at new stores in their vicinity. New movers represent a lucrative opportunity for brands to establish new...
We have talked to multiple marketers who want to be able to reach more of their loyalty program members via direct mail. Email is their current primary tactic due to low outbound cost and emphasis is placed on each store gathering email addresses at sign-up both in...
