The COVID-19 pandemic has created uncertainty for everyone, including buyers. But this doesn’t mean that people aren’t making purchases. It just means that your marketing should reflect higher sensitivity to the overall challenges they might be facing. Let’s look at...
Have you ever heard that it costs a lot less to get a customer to come back than it does to acquire them in the first place? It’s true! One of the biggest reasons you should focus on your customer retention strategy is because it has really high ROI. Secondly, it can...
It’s a standard rule of thumb in marketing: it costs 10x less to keep the customers you have than to generate new ones. This means one of the best uses of your marketing dollars is to maintain customer loyalty. One of the easiest ways to do that is to use customer...
The key to direct marketing effectiveness is sending the right offer to the right person at the right time. Segmentation help you achieve this. It is the process of dividing your customers or potential customers into groups, or segments, based on their...
It’s likely that you’ve heard it said that now is a good time to be marketing. Whether it’s direct mail, email, or mobile, here are three reasons why now is a particularly good time to be more proactive about your marketing strategies. 1. Many high value...
Did you know that consumers are at least one-third more likely to make a purchase if the marketing communication is personalized? According to Adobe’s 2019 Brand Content Survey, 51% of consumers are more likely to make a purchase and 34% of consumers are more likely...
