PRINTCOMM Blog
Protecting Margins in Acquisition Mail: Why Rich Offers Belong Only to Prospects
Why List Suppression and Rich Offers Matter More Than You Think One of the most common—and costly—mistakes in direct mail acquisition is assuming that only prospects redeem prospect offers. In reality, without proper list suppression, your best customers are often the...
Triggered Direct Mail Onboarding: How to Turn First-Time Buyers into Loyal Customers Faster
Acquiring a new customer is hard. It takes strategy, spend, and sustained effort to earn that first conversion. But what happens after that initial purchase is often where brands either build long-term profitability — or quietly lose momentum. For many companies,...
Direct Mail Attribution, Measurement & Digital Integration: Proving ROI in a Multichannel World
Direct mail continues to deliver strong response and conversion — but for many marketers, one challenge still lingers:How do you accurately measure what direct mail contributed in a complex, multi-touch customer journey? Between paid search, social, email, web...
How Machine Learning Is Transforming Direct Mail Performance
Why smarter data, better segmentation, and AI-driven targeting are becoming the new competitive edge Direct mail has always been a high-performing channel — but what’s changing is how marketers decide who to mail, what to send them, and when. The shift toward machine...
Relevance Is the New ROI: Why Personalization Drives Direct Mail Performance
Direct mail continues to outperform many digital channels — but only when it’s relevant. Today’s consumers will pay attention and respond to touches that address their needs, timing, and behaviors. If your mail doesn’t feel personal, it feels like noise. The message...
Data Quality, Targeting & List Hygiene: The Foundation of Direct Mail ROI
As direct mail costs rise, one truth is clearer than ever:Your results are only as strong as your data. A compelling offer and well-designed mail piece don’t matter if they reach the wrong person. Yet many marketers still struggle with outdated lists, bad addresses,...
Rising Direct Mail Costs Are Reshaping Marketing Strategy — Here’s How to Protect ROI
Direct mail has long been one of the most powerful channels for reaching qualified prospects and converting them into customers. But as we enter a new phase in the marketing landscape, one thing is increasingly clear: the economics of direct mail are shifting, and...
Five Proven Targeting Methods to Power High-Performing Direct Mail Acquisition Campaigns
Direct mail is at its most powerful when you put the right offer in the hands of the right people. For acquisition campaigns, that comes down to targeting strategy — how you decide who to mail. Below are five effective targeting approaches brands use to drive...
Have the Recent Changes at USPS Impacted Your In Home Dates Negatively?
On July 13, 2025, the USPS eliminated NDC entry discounts—a move that has fundamentally shifted how mail is inducted into the postal system. For years, many mailers leveraged NDC entry to access discounts and streamline logistics. With those discounts gone, the...