PRINTCOMM Blog
How to Effectively Identify and Re-Engage Lapsed Customers
In the ever-evolving landscape of customer relationships, reigniting interest from lapsed customers is both a challenge and an opportunity. For businesses seeking to turn past buyers into active, loyal customers once again, a well-crafted strategy can make all the...
Upcoming USPS Promotions to Mitigate Increasing Postage Costs
As we look ahead to the second half of 2024, USPS is rolling out promotions aimed at helping businesses mitigate increasing postage costs while enhancing the effectiveness of direct mail campaigns. Here’s a breakdown of the key promotions you can take advantage of:...
Deciphering Direct Mail: EDDM vs Saturation vs High Density
Direct mail is a cornerstone of marketing strategies, offering a tangible connection with your audience. Yet, navigating the options requires thoughtful consideration. Let's delve deeper into different methods to help you choose the perfect fit for your campaign...
Unveiling the Mystery: Why Direct Mail Performs Differently in Various Markets
Direct mail (DM) marketing is a powerful tool for reaching customers, but its effectiveness can vary from one geographic market to another. At PrintComm, we understand that not all markets are created equal, and unlocking the secrets behind this phenomenon requires a...
Choosing Between Addressed Saturation vs. Every Door Direct Mail (EDDM): Making Informed Direct Mail Decisions
In the world of direct mail marketing, the decision between addressed saturation mailings and Every Door Direct Mail (EDDM) can be pivotal. While postage rates may align closely between the two approaches, the benefits of addressed saturation mailings often stand out,...
Random Handwriting Fonts Can Boost Open Rates
In the world of direct mail, anything that can increase response or open rates matters. We know marketers like you are constantly seeking ways to stand out in a crowded mailbox. That's why we're excited to announce the addition of another MPS inserter to our arsenal....
Upcoming USPS Postage Discounts
If you feel like postage has been increasing often recently, you’re right. USPS has increased rates twice per year in 2022 and 2023, in January and July. However, the post office is trying to ease some of the pain by providing promotional discounts. We like to help...
Why You Should Be Using Customer Segmentation Targeting
Customer segmentation targeting is a marketing strategy that involves dividing a company's target audience into different groups or segments based on common characteristics such as demographics, psychographics, or behavior. The purpose of customer segmentation...
How Data Science Is Changing the Direct Mail Game
Data science has had a significant impact on the effectiveness of direct mail marketing campaigns in recent years. In the past, direct mail campaigns were often based on limited information about the target audience, and the messages and offers in the mail pieces were...