How Companies Are Building Trust with New Customers Through Marketing

Trust is a large factor in customer satisfaction in many industries. Lizzie Egan, a Senior Research Analyst specializing in insurance for Mintel Comperemedia, joins us to discuss how insurance companies are building trust with consumers. We cover how different consumer segments differ on trust and transparency, examples of marketing tactics companies are using to build consumer trust, and the data and technology companies are using to craft their messaging.