Resource Videos

How to Segment Your Data for Maximum Results

Find out the four basic ways you can segment your audience and which segments to target in your marketing to increase your response rates and overall campaign ROI. We also cover how you can incorporate variable data into your campaigns to create campaigns that are tailored to each segment.

How to Win Your Customers Back through Effective Lapsed Customer Campaigns

Find out how to reactivate customers with very effective direct mail campaigns. We discuss how a lapsed customer is defined and the type of offers we’ve found that work best to win back customers.

Strategies for Improving Your Customer Retention

Increasing your customer retention rate can mean millions of dollars added to your bottom line. Find out how increasing your customer lifetime value can play large part in increasing your bottom line and effective strategies for keeping your customers coming back. We also cover effective loyalty programs and benchmark metrics you can use to measure your customer lifetime value and retention.

Finding the Right Prospecting Data

Steve Willnus from Willnus Target Marketing joins us to discuss the types of lists and data that is available for companies who are looking to run customer acquisition campaigns and need a targeted list. He talks about how he works with clients to find the right data for their business, the different types of data that are available and the most effective ways to use the data for customer acquisition. You’ll be surprised to learn how targeted and specific you can get to give you the best results and ROI on your campaigns.

Direct Mail Customer Acquisition Strategies for the Current Situation

Whether you are looking to reach new prospects more effectively or dial up your marketing for customer acquisitions on a channel with the lowest acquisition costs, here are strategies you can use to create an effective direct mail campaign during these times. If you are waiting to re-open your company or are in a planning phase right now so you can come out of the gate strong, here are things to keep in mind that you can plan for now to get the jump on the competition.

Targeted Direct Mail for Customer Acquisition

Find out if targeted direct mail is a good fit for your company and strategies you can use to reach your exact target audience who converts into customers every time. There’s no need to waste money on reaching audiences that won’t become customers! These strategies are used by our clients to increase their response rate and give them a much higher ROI on their direct mail campaigns.

How Variable Data Print Customizes Your Message for Higher Response Rates

Here is how variable data print technology allows you to unlock the full potential of your CRM or point of sale system. We discuss tailoring your offers to different audience segments, using imagery that relates to a specific demographic, swapping service offerings based on locations and more. This video also covers how we can save you an immense amount of time by doing all of this with one data file!

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