How to Effectively Cross-Sell Your Customers for a Higher Cart Value Using Your Data

Leveraging the customer data you already have is key in effectively cross-selling your customers. We discuss how segmentation plays a key role in cross-selling, how you can use your data to build a matrix based on the products or services you offer, and how to use this matrix to drive your messaging. This video also covers how you can use cross-selling to drive triggered variable data mailings and deliver personalized messaging in all of your marketing channels.