If you feel like postage has been increasing often recently, you’re right. USPS has increased rates twice per year in 2022 and 2023, in January and July. However, the post office is trying to ease some of the pain by providing promotional discounts. We like to help...
Data science has had a significant impact on the effectiveness of direct mail marketing campaigns in recent years. In the past, direct mail campaigns were often based on limited information about the target audience, and the messages and offers in the mail pieces were...
With an increase in options for consumers in many industries and inflation on the rise, customer relationship management matters more than ever. Direct mail can play a profitable role in your CRM strategy and excels versus digital strategies in several compelling...
Hitting an in-home date occurs when over 90% of a direct mail campaign hits mailboxes within a three-day window. When a mailing takes place, a printer with significant expertise will stagger the distribution, by destination, based on transit times, so that...
As inflation and material shortages rage across America, even the post office is raising prices at a faster pace. Traditionally, the USPS has raised rates once per year starting January 1st. As of this year, first-class mail will see a postal increase twice a year....
Most of us would agree that marketing is an investment. We spend money and we expect ROI. We’re willing to do some testing to find something new that might work better, but by and large we want to make money or acquire a lead or move someone through the funnel with...
If you’re a marketer who uses direct mail, you have probably heard about the paper shortage ad nauseum for the last few months. From all indications, it appears that it will perpetuate through at least Q4. There are still some things driving this: Reduced mill...
We have talked to multiple marketers who want to be able to reach more of their loyalty program members via direct mail. Email is their current primary tactic due to low outbound cost and emphasis is placed on each store gathering email addresses at sign-up both in...
We’re in unprecedented times as far as availability for paper. If you do decent volumes of direct mail, your provider has probably been talking to you about price increases related to paper and difficulty in obtaining paper. These are real issues related to...
2020 dramatically accelerated the pace of ecommerce. Many direct to consumer brands, who typically rely on digital marketing to build their audience and drive sales, incorporated more direct mail as part of their omni channel marketing strategy. One home service brand...
