Informed Delivery: A New Tool for Marketers

Do you take advantage of the United States Postal Service’s Informed Delivery service? If not, what are you waiting for? What is Informed Delivery? Informed Delivery is a free service offered by the USPS. Consumers sign up, and every morning they receive an email with...

USPS Pricing Changes: Here’s What You Need to Know

By now you might have heard that as of January 27th, the United States Postal Service is changing their pricing which will affect all mail classes and special services. So how does this affect you? While the cost of a stamp will spike by 10 percent to 55 cents,...

New Year = New Goals for Your Direct Mail Efforts

The new year has begun and just about everyone is in the goal-setting mindset, which is why we wanted to share some advice on how to improve your direct mail results in 2018. Good goal setting acknowledges where you’re at and where you want to go. Then, action steps...

Mailing Lists: Keep Them Clean With This Checklist

5-Point Checklist for Clean Mailing Lists When it comes to direct mail, maximum results start, not just with mailing lists, but with clean mailing lists. So what does a “clean” list really mean? Here is a quick checklist that can help. CASS Certification. CASS...

Your Customers: What Motivates Them?

How Well Do You Know Your Customers? When we think about motivating customers to make a purchase, we think about using the right mailing list, creating the right offer, and having a compelling call to action. Whether creating a direct mail piece, a sales letter, or a...