Articles

Random Handwriting Fonts Can Boost Open Rates

Random Handwriting Fonts Can Boost Open Rates

In the world of direct mail, anything that can increase response or open rates matters. We know marketers like you are constantly seeking ways to stand out in a crowded mailbox. That's why we're excited to announce the addition of another MPS inserter to our arsenal....

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Upcoming USPS Postage Discounts

Upcoming USPS Postage Discounts

If you feel like postage has been increasing often recently, you’re right. USPS has increased rates twice per year in 2022 and 2023, in January and July. However, the post office is trying to ease some of the pain by providing promotional discounts. We like to help...

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How Data Science Is Changing the Direct Mail Game

How Data Science Is Changing the Direct Mail Game

Data science has had a significant impact on the effectiveness of direct mail marketing campaigns in recent years. In the past, direct mail campaigns were often based on limited information about the target audience, and the messages and offers in the mail pieces were...

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Postage Rates Rise Again

Postage Rates Rise Again

As inflation and material shortages rage across America, even the post office is raising prices at a faster pace. Traditionally, the USPS has raised rates once per year starting January 1st. As of this year, first-class mail will see a postal increase twice a year....

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