Does Acquiring New Customers with Direct Mail Make Sense for You? While many companies are open to using direct mail in their multi-channel marketing campaigns, they still have questions. In a recent webinar, Kevin Naughton, President of PrintComm interviewed direct...
Handling Customer Complaints Everybody gets customer complaints once in awhile. Improperly handled, those complaints can erode customer relationships. Properly handled, they can actually deepen them. How is this possible? Studies have shown that companies’ responses...
Maximize Your Event with these 3 Easy Steps Have an event coming up? In-house seminar? Booth at a trade show? Whatever it is, you want to maximize your investment by ensuring that the people who commit to coming actually show up. These three steps will help you get...
Business growth is important. Do you see marketing as a sprint or a marathon? Increasingly, marketers are taking the marathon view, developing their plans to focus on long-term results rather than just “right now” sales. In this view, marketing has a two-fold purpose:...
When it comes to personalized marketing, whether in print or email, there are two types of data: quantitative and qualitative. Quantitative data is data that you can put numbers on—household income, ZIP Code, number of children. We often call these demographics....
Rebranding is a big deal, and it shouldn’t be done lightly. But sometimes, the time is right. When should you consider rebranding your business? Here is some advice from the experts! When something has significantly changed in your business. Rebranding needs to happen...
Have you noticed that your competitors are sending out more newsletters these days? Posting more white papers? Increasing their investment in blogs and social media? It’s the rise in the power and influence of content marketing. According to the Content Marketing...
Think you don’t have enough data to drive personalized print marketing programs? To boost your targeting and personalization efforts, maybe you need to invest in data gathering or renting a third-party list. Or maybe — just maybe — you have more data than you think....
How critical is the timing for direct mail campaigns? Hitting the right window can make the difference between recipients saying, “That’s me!” and the piece being rejected out of hand. Nowhere is this better illustrated than in this tale of two campaigns. Here are the...
When was the last time you updated your customer or marketing database? One month? One year? Five years? Never? Your marketing database is the list of contacts and everything you know about your current and prospective customers that enables you to create targeted and...
