Jul 12, 2021 | Direct Mail
What’s one of the keys to creating great direct mail copy? Keeping it short and to the point! Over the years, the amount of copy used in direct mail campaigns has dropped. In fact, according to Who’s Mailing What! (WMW!), a national database of direct mail, the...
Jan 19, 2021 | Direct Mail, Marketing
Your customer communications, whether print, email, or mobile, are the face of your business. If your conversation isn’t meaningful, your products never get noticed. That’s why making the customer central to every interaction is critical to your success. Here are five...
May 8, 2019 | Marketing, Tips & Ideas
Whether it’s a postcard or an email, the success of your marketing effort hangs on the headline. If your audience never gets past the headline, it doesn’t matter how great the offer is. Here are five tips for writing headlines (or subject lines) that engage your...