Short and Sweet – Direct Mail Copy That Captures Attention

What’s one of the keys to creating great direct mail copy? Keeping it short and to the point! Over the years, the amount of copy used in direct mail campaigns has dropped.  In fact, according to Who’s Mailing What! (WMW!), a national database of direct mail, the...

Want to Sell More? Start a Compelling Conversation

Your customer communications, whether print, email, or mobile, are the face of your business. If your conversation isn’t meaningful, your products never get noticed. That’s why making the customer central to every interaction is critical to your success. Here are five...