Do you know who your buyers are? Are they trailblazers? Status seekers? Do they play it safe? Different messaging appeals to different customer segments, so it’s helpful to know which categories your customers fall into. Here are 9 different segments created by...
Print and digital personalization start with data. Whether you are using direct mail, email, or mobile, your customers want your marketing communications to be tailored to their interests and needs. So how do you do it? As with any relationship, it starts by asking...
Whether it’s a postcard or an email, the success of your marketing effort hangs on the headline. If your audience never gets past the headline, it doesn’t matter how great the offer is. Here are five tips for writing headlines (or subject lines) that engage your...
Offers are used as a way to get customers to walk in the door or order online. However, most companies view all offers the same way, and send the same ones to most people in their database. What they don’t realize is that some of these offers are actually hurting...
What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become more aggressive, and price competition intensifies? Here are some tips from the experts. 1. Profile your customers. Customers...
Is your target audience tuning out your mailings because you’re sending the same campaign over and over? Maybe it’s time to mix things up. Here are five ideas to get people responding to your direct mailings again. 1. Change your offer. Your offers can get stale...
While gaining the attention of new prospects is becoming increasingly difficult, retaining the customers you do have is becoming more important to maintaining or increasing your bottom line. However, continually coming up with new ways to use print, email, and...
What is Your Current Customer Loyalty or Retention Plan? Customer loyalty is challenging to gain, but easy to lose. Today, customers have a very different perspective of what defines a positive customer experience compared to twenty years ago—and it only takes one...
Note: This article was featured in Franchising World for their December 2017 Issue. If you would like to review the published digital version, you can do that here. Keys to Obtaining Franchisee Opt-In on Your Direct Mail Programs If you want to make direct mail...
Direct response marketing has one goal — make the reader take immediate action. Are your current pieces accomplishing that? Do you use a lot of print collateral? If yes, how many of those print collateral pieces act as a lead generator or effectively nurture leads? If...
