Mar 11, 2019 | Marketing, Tips & Ideas
What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become more aggressive, and price competition intensifies? Here are some tips from the experts. 1. Profile your customers. Customers...
Jan 29, 2019 | Tips & Ideas
Is your target audience tuning out your mailings because you’re sending the same campaign over and over? Maybe it’s time to mix things up. Here are five ideas to get people responding to your direct mailings again. 1. Change your offer. Your offers can get stale...
Jan 15, 2019 | Tips & Ideas
While gaining the attention of new prospects is becoming increasingly difficult, retaining the customers you do have is becoming more important to maintaining or increasing your bottom line. However, continually coming up with new ways to use print, email, and...
Aug 13, 2018 | Tips & Ideas
What is Your Current Customer Loyalty or Retention Plan? Customer loyalty is challenging to gain, but easy to lose. Today, customers have a very different perspective of what defines a positive customer experience compared to twenty years ago—and it only takes one...
Apr 9, 2018 | Tips & Ideas
Note: This article was featured in Franchising World for their December 2017 Issue. If you would like to review the published digital version, you can do that here. Keys to Obtaining Franchisee Opt-In on Your Direct Mail Programs If you want to make direct mail...
Mar 5, 2018 | Tips & Ideas
Direct response marketing has one goal — make the reader take immediate action. Are your current pieces accomplishing that? Do you use a lot of print collateral? If yes, how many of those print collateral pieces act as a lead generator or effectively nurture leads? If...
