Jul 28, 2020 | Tips & Ideas
Do you know who your buyers are? Are they trailblazers? Status seekers? Do they play it safe? Different messaging appeals to different customer segments, so it’s helpful to know which categories your customers fall into. Here are 9 different segments created by...
May 15, 2019 | Marketing, Tips & Ideas
Print and digital personalization start with data. Whether you are using direct mail, email, or mobile, your customers want your marketing communications to be tailored to their interests and needs. So how do you do it? As with any relationship, it starts by asking...
May 8, 2019 | Marketing, Tips & Ideas
Whether it’s a postcard or an email, the success of your marketing effort hangs on the headline. If your audience never gets past the headline, it doesn’t matter how great the offer is. Here are five tips for writing headlines (or subject lines) that engage your...
Apr 2, 2019 | Marketing, Tips & Ideas
Offers are used as a way to get customers to walk in the door or order online. However, most companies view all offers the same way, and send the same ones to most people in their database. What they don’t realize is that some of these offers are actually hurting...
Mar 11, 2019 | Marketing, Tips & Ideas
What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become more aggressive, and price competition intensifies? Here are some tips from the experts. 1. Profile your customers. Customers...
Jan 29, 2019 | Tips & Ideas
Is your target audience tuning out your mailings because you’re sending the same campaign over and over? Maybe it’s time to mix things up. Here are five ideas to get people responding to your direct mailings again. 1. Change your offer. Your offers can get stale...
