Aug 13, 2018 | Tips & Ideas
What is Your Current Customer Loyalty or Retention Plan? Customer loyalty is challenging to gain, but easy to lose. Today, customers have a very different perspective of what defines a positive customer experience compared to twenty years ago—and it only takes one...
Apr 9, 2018 | Tips & Ideas
Note: This article was featured in Franchising World for their December 2017 Issue. If you would like to review the published digital version, you can do that here. Keys to Obtaining Franchisee Opt-In on Your Direct Mail Programs If you want to make direct mail...
Mar 5, 2018 | Tips & Ideas
Direct response marketing has one goal — make the reader take immediate action. Are your current pieces accomplishing that? Do you use a lot of print collateral? If yes, how many of those print collateral pieces act as a lead generator or effectively nurture leads? If...
Nov 29, 2017 | Tips & Ideas
Does Acquiring New Customers with Direct Mail Make Sense for You? While many companies are open to using direct mail in their multi-channel marketing campaigns, they still have questions. In a recent webinar, Kevin Naughton, President of PrintComm interviewed direct...
Sep 1, 2017 | Tips & Ideas
Handling Customer Complaints Everybody gets customer complaints once in awhile. Improperly handled, those complaints can erode customer relationships. Properly handled, they can actually deepen them. How is this possible? Studies have shown that companies’ responses...
Jun 20, 2017 | Marketing, Tips & Ideas
Maximize Your Event with these 3 Easy Steps Have an event coming up? In-house seminar? Booth at a trade show? Whatever it is, you want to maximize your investment by ensuring that the people who commit to coming actually show up. These three steps will help you get...
