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3 Ways Maps Can Boost Your Direct Mail Performance

Jun 3, 2021 | Direct Mail

Maps are one of the easiest, most effective ways to let potential customers know where your store is located at a glance. Now that consumers are starting to visit stores in person again, they are even more likely to shop close to where they live. Smaller, local...

Are Your Customers Coming or Going?

May 13, 2021 | Marketing

When developing a direct mail campaign, do you take into consideration whether your goal is customer acquisition or customer retention? You should. The two groups are quite different and should be marketed to differently. Customer Acquisition Acquisition mailings are...

The Power of Marketing Local

Feb 4, 2021 | Marketing

One of the most powerful consumer trends of 2020 has been the move to the suburbs. Consumers are increasingly shopping where they live, whether it’s for safety or convenience. Smaller, local businesses are often perceived as safer choices than crowded big-box stores....

5 Keys to Customer Acquisition

Dec 2, 2019 | Direct Mail, Marketing

Companies can’t survive and grow without continually acquiring new customers. There are many ways to acquire new customers, but one rises above the rest: direct mail. Not the answer you were expecting? Here’s why this channel is so powerful when acquiring new...