Apr 20, 2023 | Direct Mail, Marketing
With an increase in options for consumers in many industries and inflation on the rise, customer relationship management matters more than ever. Direct mail can play a profitable role in your CRM strategy and excels versus digital strategies in several compelling...
Oct 12, 2021 | Direct Mail, Marketing
We have talked to multiple marketers who want to be able to reach more of their loyalty program members via direct mail. Email is their current primary tactic due to low outbound cost and emphasis is placed on each store gathering email addresses at sign-up both in...
Aug 26, 2021 | Direct Mail
2020 dramatically accelerated the pace of ecommerce. Many direct to consumer brands, who typically rely on digital marketing to build their audience and drive sales, incorporated more direct mail as part of their omni channel marketing strategy. One home service brand...