Cross-selling for most people means selling related products or services to their customers based on prior purchases. Sometimes the terms cross-selling and up-selling get used interchangeable, but there are some subtle differences. Cross-selling is trying to get...
As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings in the most revenue. With traditional models of evaluating success, the emphasis is placed on immediate results. But is...
Have you ever heard that it costs a lot less to get a customer to come back than it does to acquire them in the first place? It’s true! One of the biggest reasons you should focus on your customer retention strategy is because it has really high ROI. Secondly, it can...