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Why You Should Be Using Customer Segmentation Targeting

Jun 7, 2023 | Marketing

Customer segmentation targeting is a marketing strategy that involves dividing a company’s target audience into different groups or segments based on common characteristics such as demographics, psychographics, or behavior. The purpose of customer segmentation...

Do You Know These 9 Buyer Types?

Jul 28, 2020 | Tips & Ideas

Do you know who your buyers are? Are they trailblazers? Status seekers? Do they play it safe? Different messaging appeals to different customer segments, so it’s helpful to know which categories your customers fall into. Here are 9 different segments created by...

How to Segment Your Data for Maximum Results

Jul 21, 2020 | Marketing

The key to direct marketing effectiveness is sending the right offer to the right person at the right time.  Segmentation help you achieve this. It is the process of dividing your customers or potential customers into groups, or segments, based on their...

Rethinking Your Target Audience

Mar 5, 2020 | Marketing

How well do you know your target audience? Wait! Don’t answer that. It’s a trick question. If you started to answer, you might have a targeting problem. That’s because the right answer is, “I have more than one!” When developing any print or digital marketing...