May 27, 2025 | Direct Mail
In the world of direct mail, finding ways to streamline operations and cut costs without sacrificing effectiveness is a top priority for many businesses. One of the most effective strategies to achieve this is combining prospects and existing customers in the same...
Apr 2, 2024 | Direct Mail, Marketing
Direct mail (DM) marketing is a powerful tool for reaching customers, but its effectiveness can vary from one geographic market to another. At PrintComm, we understand that not all markets are created equal, and unlocking the secrets behind this phenomenon requires a...
Jul 28, 2020 | Tips & Ideas
Do you know who your buyers are? Are they trailblazers? Status seekers? Do they play it safe? Different messaging appeals to different customer segments, so it’s helpful to know which categories your customers fall into. Here are 9 different segments created by...