PRINTCOMM Blog
Maximize Your Multichannel Advantage
Why Being Multichannel Matters Today Did you know that 72% of consumers say they would rather connect with brands and businesses in a multichannel environment (SailThru)? And that 55% of marketers...
Mailing Lists: Keep Them Clean With This Checklist
5-Point Checklist for Clean Mailing Lists When it comes to direct mail, maximum results start, not just with mailing lists, but with clean mailing lists. So what does a “clean” list really mean?...
1:1 Printing for Personalization Matters
Are you using 1:1 printing for personalization? More and more, we hear about print personalization, or variable data printing, to achieve higher response rates and better ROI. But does personalizing...
Your Customers: What Motivates Them?
How Well Do You Know Your Customers? When we think about motivating customers to make a purchase, we think about using the right mailing list, creating the right offer, and having a compelling call...
Event Marketing: Maximize Your Next Event
Maximize Your Event with these 3 Easy Steps Have an event coming up? In-house seminar? Booth at a trade show? Whatever it is, you want to maximize your investment by ensuring that the people who...
Study: Cross-Channel Marketing Use Doubles
Cross-channel marketing is critical. If you’re wondering whether it’s worth the effort to expand the number of marketing channels you are using and invest in deeper integration between them, just...
Branding Has Benefits, Learn Them Now!
An effective brand creates an enduring perception in the minds of your customers and distinguishes you from your competitors. An investment in branding can pay off in many ways. Benefits from...
Customer Insight Is Key to Personalization
What’s the secret to customer success with personalized printing? It can be summed up in a single word: relevance. You can “personalize” a document with dozens of variables related to a customer’s...
Position and Grow Your Business for Tomorrow
Business growth is important. Do you see marketing as a sprint or a marathon? Increasingly, marketers are taking the marathon view, developing their plans to focus on long-term results rather than...
How to Build Your Direct Mail List in 5 Ways
Are you looking to build or expand your direct mail list? If so, you have more options than the standard approaches of purchasing a targeted list or purchasing date to append the list you already have. Here are five ways to build a great direct mail list. 1. Purchase a trade show…
Marketers Learn from Magazines & Newspapers
Digital marketing channels have an important place in the media mix, but as marketers have learned, ubiquity of presence doesn’t necessarily translate into greater profitability or effectiveness....
Lead Nurturing with The Right Content
Increasingly, marketers look at the sales process as a set of stages. Each stage of the process requiring different types of content to move prospects from one stage to the next. This process is called lead nurturing. One of the most important tools for lead nurturing is content marketing…
Qualitative Data Vs. Quantitative Data
When it comes to personalized marketing, whether in print or email, there are two types of data: quantitative and qualitative. Marketers have become used to using quantitative data to speak more personally and relevantly to customers. Customers in this household income…
Print Marketing: Rethink Ink on Paper in a Digital World
The New Year is the perfect time to rethink your print marketing strategy, revamp your messaging, and refresh your brand. This requires an understanding of the role traditional ink on paper plays in a time when technology adoption and digital delivery are reshaping marketing…
Buyer Personas Are Driving Demand Gen Study Shows
Before new customers can buy from you, they need to learn about you. However, they need to discover you through direct mail, email, or on the web. To create this awareness, companies are developing sophisticated demand generation programs. According to the third annual…
How Much Personalization Is Too Personal?
When you are personalizing print or email communications, it’s important to remember that there are real people on the end of the line. Good use of data can be very effective, but the poor use of data can make people uncomfortable. One marketer caused a stir, for example…
Personalized Content Makes Results Soar – Here’s Why You Should Switch!
With consumers squarely in charge of product research before they contact your company, content marketing is more important than ever. One of the most important forms of content marketing is the customer newsletter—and more and more…
Rebranding: When Should You Consider Doing It?
Rebranding is a big deal, and it shouldn’t be done lightly. But sometimes, the time is right. When should you consider rebranding your business? Here is some advice from the experts! Rebranding needs to happen when businesses evolve. Additionally, there can come a point at which you…