PRINTCOMM Blog
Make Print Collateral Direct Response Vehicles
Direct response marketing has one goal — make the reader take immediate action. Are your current pieces accomplishing that? Do you use a lot of print collateral? If yes, how many of those print...
New Year = New Goals for Your Direct Mail Efforts
The new year has begun and just about everyone is in the goal-setting mindset, which is why we wanted to share some advice on how to improve your direct mail results in 2018. Good goal setting...
Acquiring New Customers with Direct Mail
Does Acquiring New Customers with Direct Mail Make Sense for You? While many companies are open to using direct mail in their multi-channel marketing campaigns, they still have questions. In a...
You Generated All These Leads – Now What?
Lead generation tactics vary from business to business. While there are a handful of common sources for generating leads, the biggest question many marketers have is what to do with them. Whether...
Create Marketing Copy That Gets Read
In Confessions of an Advertising Man, David Ogilvy, founder of the highly regarded advertising agency Ogilvy & Mather, wrote, “Ninety-nine percent of all advertising doesn’t sell a thing.” You...
Customer Complaints – Turning Them Into Profits
Handling Customer Complaints Everybody gets customer complaints once in awhile. Improperly handled, those complaints can erode customer relationships. Properly handled, they can actually deepen...
Maximize Your Multichannel Advantage
Why Being Multichannel Matters Today Did you know that 72% of consumers say they would rather connect with brands and businesses in a multichannel environment (SailThru)? And that 55% of marketers...
Mailing Lists: Keep Them Clean With This Checklist
5-Point Checklist for Clean Mailing Lists When it comes to direct mail, maximum results start, not just with mailing lists, but with clean mailing lists. So what does a “clean” list really mean?...
1:1 Printing for Personalization Matters
Are you using 1:1 printing for personalization? More and more, we hear about print personalization, or variable data printing, to achieve higher response rates and better ROI. But does personalizing...
Your Customers: What Motivates Them?
How Well Do You Know Your Customers? When we think about motivating customers to make a purchase, we think about using the right mailing list, creating the right offer, and having a compelling call...
Event Marketing: Maximize Your Next Event
Maximize Your Event with these 3 Easy Steps Have an event coming up? In-house seminar? Booth at a trade show? Whatever it is, you want to maximize your investment by ensuring that the people who...
Study: Cross-Channel Marketing Use Doubles
Cross-channel marketing is critical. If you’re wondering whether it’s worth the effort to expand the number of marketing channels you are using and invest in deeper integration between them, just...
Branding Has Benefits, Learn Them Now!
An effective brand creates an enduring perception in the minds of your customers and distinguishes you from your competitors. An investment in branding can pay off in many ways. Benefits from...
Customer Insight Is Key to Personalization
What’s the secret to customer success with personalized printing? It can be summed up in a single word: relevance. You can “personalize” a document with dozens of variables related to a customer’s...
Position and Grow Your Business for Tomorrow
Business growth is important. Do you see marketing as a sprint or a marathon? Increasingly, marketers are taking the marathon view, developing their plans to focus on long-term results rather than...
How to Build Your Direct Mail List in 5 Ways
Are you looking to build or expand your direct mail list? If so, you have more options than the standard approaches of purchasing a targeted list or purchasing date to append the list you already have. Here are five ways to build a great direct mail list. 1. Purchase a trade show…
Marketers Learn from Magazines & Newspapers
Digital marketing channels have an important place in the media mix, but as marketers have learned, ubiquity of presence doesn’t necessarily translate into greater profitability or effectiveness....
Lead Nurturing with The Right Content
Increasingly, marketers look at the sales process as a set of stages. Each stage of the process requiring different types of content to move prospects from one stage to the next. This process is called lead nurturing. One of the most important tools for lead nurturing is content marketing…