PRINTCOMM Blog
Direct Mail: 3 Reasons To Use It That You Don’t Know!
There’s lots of reasons to use direct mail, but do you know these three statistics that prove the value of direct mail marketing? See why you should start using this marketing tactic in your sales strategies today! It has a higher value in persuasion. According to a recent study by Canada Post and…
Are You Marketing Through Content?
Have you noticed that your competitors are sending out more newsletters these days? Posting more white papers? Increasing their investment in blogs and social media? It’s the rise in the power and influence of content marketing. According to the Content Marketing Institute…
1:1 Marketing Is Relationship Marketing!
What makes 1:1 printing work? What turns an average marketing campaign into an outstanding success? Is it the graphic design? Or is it the mailing list? Could be selecting just the right variables like income, age, or gender? Those things are important, but there is one ingredient that…
Targeting High-Value Millennials
Why target Millennials in your prospecting? Because once their loyalty is secured, they are more likely than non-Millennials to share their love of your brand, product, or service with others. Furthermore, once you gain their loyalty, they will often spread the word for you, especially if you help them do it.
Maximizing Your Return on Dimensional Mail
If your direct mail is fat, over-sized, or three-dimensional, it stands out to recipients. Therefore, people want to pick it up and see what’s inside. As a result, the return of dimensional mailings can be spectacular. However, they do cost more to produce, assemble and mail.
CMO’s Top Marketing Priorities
Recently, IBM released a study titled “Redefining Markets: Insights from the C-Suite Study.” It surveyed over 700 CMOs from more than 50 countries. What was CMOs number one priority? Developing better customer experiences. According to the study, nearly two-thirds (63%)…
Bad Addresses: How Much Do They Cost You?
Just how much do bad addresses cost you? You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? In a webinar sponsored by Epicomm, the Association for Leaders in Print, Mail, Fulfillment, and Marketing Services,
What Should You Know About Your Customers, but don’t?
Understanding your customer is important for any effective marketing strategy. Do you have enough data in your customer marketing list to make your targeting as effective as it can be? If not, you can work with a reputable list provider to add fields…
Response Rate, Cost Per Lead, Cost Per Sale
When you are evaluating the success of your print and multichannel marketing campaigns, how do you know which channels are most effective? How do you know which channels (or combination of channels) are delivering the most bang for the buck? What was the cost per sale?
Survey: Direct Mail on the Rise for Customer Acquisition & Retention
Every year, Target Marketing conducts its Media Usage Survey. In this survey, the magazine asks how readers are allocating their budgets, which channels are increasing and decreasing, and which channels its readers prefer for a variety…
Tapping the Subconscious = Winning the Sale!
Looking to create direct mail that drives engagement and action? Here’s the Top 5 Tips from the Advertising Industry, which were created based on human psychology and practiced daily by key brands. Appeal to charity or environmental causes. “Help us take care…
Find Where Data Is Hiding
Think you don’t have the data to drive personalized print marketing programs? Boost your personalization efforts by investing in data gathering. Or maybe — just maybe — you have more data than you think. Let’s look at some of the many types of data that can get overlooked.
Get Your Timing Right!
How well do you know your target audience? How critical is the timing for direct mail campaigns? Hitting the right window can make the difference. How critical is the timing for direct mail campaigns? Hitting the right window can make the difference between recipients saying, “That’s me!” and the piece being…
Freshen Up! Give Your Mailing List a Makeover!
When was the last time you updated your customer or marketing database? One month? One year? Five years? Never? Give you mailing list a makeover. Your marketing database is the list of contacts and everything you know about your current and prospective customers…
Why Drip Marketing?
Drip marketing is the use of a consistent, predictable set of marketing touches (postcards, email, newsletters) to nurture a relationship with a client or prospect over time. Want more sales? Use the power of print to fuel your drip marketing efforts.
Marketing Promotion Schedule: Avoid Feast-or-Famine
If Q1 feels like the best of times and Q4 feels like the worst of times for your marketing department, you need a marketing promotion schedule to spread your budget evenly over the year.
Recent Study Confirms Direct Mail a Driver of Online Giving
Driving charitable donations is a constant effort for most non-profits. Direct mail has been confirmed to be an influential marketing move that garners donations, particularly online giving.
EDDM vs. Addressed Mail: Which One Should You Use?
“Every Door Direct Mail” (EDDM) allows businesses to do “saturation mailings” to entire carrier routes with no addressing. When promoting sales and events, and for franchises, EDDM reaches everyone in a specific locale for a low postage rate.