In today’s competitive market, striking the right balance between acquisition and retention is crucial for long-term success. Direct mail plays a significant role in both attracting new customers and nurturing existing ones. Achieving the optimal mix of these efforts...
In the world of direct mail, finding ways to streamline operations and cut costs without sacrificing effectiveness is a top priority for many businesses. One of the most effective strategies to achieve this is combining prospects and existing customers in the same...
Opening a new store is an exciting opportunity to make a strong impression and attract new customers. Direct mail can be a powerful tool in this endeavor, but its effectiveness hinges on three key factors: targeting, timing, and a multi-channel approach. Make no...
As we look ahead to the second half of 2024, USPS is rolling out promotions aimed at helping businesses mitigate increasing postage costs while enhancing the effectiveness of direct mail campaigns. Here’s a breakdown of the key promotions you can take advantage of:...
Direct mail is a cornerstone of marketing strategies, offering a tangible connection with your audience. Yet, navigating the options requires thoughtful consideration. Let's delve deeper into different methods to help you choose the perfect fit for your campaign...
Direct mail (DM) marketing is a powerful tool for reaching customers, but its effectiveness can vary from one geographic market to another. At PrintComm, we understand that not all markets are created equal, and unlocking the secrets behind this phenomenon requires a...
In the world of direct mail marketing, the decision between addressed saturation mailings and Every Door Direct Mail (EDDM) can be pivotal. While postage rates may align closely between the two approaches, the benefits of addressed saturation mailings often stand out,...
In the world of direct mail, anything that can increase response or open rates matters. We know marketers like you are constantly seeking ways to stand out in a crowded mailbox. That's why we're excited to announce the addition of another MPS inserter to our arsenal....
If you feel like postage has been increasing often recently, you’re right. USPS has increased rates twice per year in 2022 and 2023, in January and July. However, the post office is trying to ease some of the pain by providing promotional discounts. We like to help...
Data science has had a significant impact on the effectiveness of direct mail marketing campaigns in recent years. In the past, direct mail campaigns were often based on limited information about the target audience, and the messages and offers in the mail pieces were...
