Why smarter data, better segmentation, and AI-driven targeting are becoming the new competitive edge Direct mail has always been a high-performing channel — but what’s changing is how marketers decide who to mail, what to send them, and when. The shift toward machine...
Direct mail continues to outperform many digital channels — but only when it’s relevant. Today’s consumers will pay attention and respond to touches that address their needs, timing, and behaviors. If your mail doesn’t feel personal, it feels like noise. The message...
As direct mail costs rise, one truth is clearer than ever:Your results are only as strong as your data. A compelling offer and well-designed mail piece don’t matter if they reach the wrong person. Yet many marketers still struggle with outdated lists, bad addresses,...
Direct mail has long been one of the most powerful channels for reaching qualified prospects and converting them into customers. But as we enter a new phase in the marketing landscape, one thing is increasingly clear: the economics of direct mail are shifting, and...
Direct mail is at its most powerful when you put the right offer in the hands of the right people. For acquisition campaigns, that comes down to targeting strategy — how you decide who to mail. Below are five effective targeting approaches brands use to drive...
In today’s competitive market, striking the right balance between acquisition and retention is crucial for long-term success. Direct mail plays a significant role in both attracting new customers and nurturing existing ones. Achieving the optimal mix of these efforts...
In the world of direct mail, finding ways to streamline operations and cut costs without sacrificing effectiveness is a top priority for many businesses. One of the most effective strategies to achieve this is combining prospects and existing customers in the same...
Opening a new store is an exciting opportunity to make a strong impression and attract new customers. Direct mail can be a powerful tool in this endeavor, but its effectiveness hinges on three key factors: targeting, timing, and a multi-channel approach. Make no...
As we look ahead to the second half of 2024, USPS is rolling out promotions aimed at helping businesses mitigate increasing postage costs while enhancing the effectiveness of direct mail campaigns. Here’s a breakdown of the key promotions you can take advantage of:...
Direct mail is a cornerstone of marketing strategies, offering a tangible connection with your audience. Yet, navigating the options requires thoughtful consideration. Let's delve deeper into different methods to help you choose the perfect fit for your campaign...
