PRINTCOMM Blog
Direct Mail Attribution, Measurement & Digital Integration: Proving ROI in a Multichannel World
Direct mail continues to deliver strong response and conversion — but for many marketers, one challenge still lingers:How do you accurately measure...
How Machine Learning Is Transforming Direct Mail Performance
Why smarter data, better segmentation, and AI-driven targeting are becoming the new competitive edge Direct mail has always been a high-performing...
Relevance Is the New ROI: Why Personalization Drives Direct Mail Performance
Direct mail continues to outperform many digital channels — but only when it’s relevant. Today’s consumers will pay attention and respond to touches...
Data Quality, Targeting & List Hygiene: The Foundation of Direct Mail ROI
As direct mail costs rise, one truth is clearer than ever:Your results are only as strong as your data. A compelling offer and well-designed mail...
Rising Direct Mail Costs Are Reshaping Marketing Strategy — Here’s How to Protect ROI
Direct mail has long been one of the most powerful channels for reaching qualified prospects and converting them into customers. But as we enter a...
Five Proven Targeting Methods to Power High-Performing Direct Mail Acquisition Campaigns
Direct mail is at its most powerful when you put the right offer in the hands of the right people. For acquisition campaigns, that comes down to...
Have the Recent Changes at USPS Impacted Your In Home Dates Negatively?
On July 13, 2025, the USPS eliminated NDC entry discounts—a move that has fundamentally shifted how mail is inducted into the postal system. For...
Tracking ROI on Direct Mail Campaigns: A Comprehensive Guide
In the realm of marketing, tracking the return on investment (ROI) for direct mail campaigns is crucial for understanding their effectiveness and...
Finding the Perfect Balance: Crafting the Right Direct Mail Mix Between Acquisition and Retention
In today’s competitive market, striking the right balance between acquisition and retention is crucial for long-term success. Direct mail plays a...
Boosting Customer Lifetime Value with Effective Direct Mail Strategies
Increasing lifetime customer value (LCV) is crucial for sustainable growth and profitability. As acquisition response rates continue to be...
How Combining Prospects and Customers in the Same Mailing Can Drive Down Postage Costs
In the world of direct mail, finding ways to streamline operations and cut costs without sacrificing effectiveness is a top priority for many...
Maximizing Impact: Direct Mail Strategies for New Store Openings
Opening a new store is an exciting opportunity to make a strong impression and attract new customers. Direct mail can be a powerful tool in this...
How to Effectively Identify and Re-Engage Lapsed Customers
In the ever-evolving landscape of customer relationships, reigniting interest from lapsed customers is both a challenge and an opportunity. For...
Upcoming USPS Promotions to Mitigate Increasing Postage Costs
As we look ahead to the second half of 2024, USPS is rolling out promotions aimed at helping businesses mitigate increasing postage costs while...
Deciphering Direct Mail: EDDM vs Saturation vs High Density
Direct mail is a cornerstone of marketing strategies, offering a tangible connection with your audience. Yet, navigating the options requires...
Unveiling the Mystery: Why Direct Mail Performs Differently in Various Markets
Direct mail (DM) marketing is a powerful tool for reaching customers, but its effectiveness can vary from one geographic market to another. At...
Choosing Between Addressed Saturation vs. Every Door Direct Mail (EDDM): Making Informed Direct Mail Decisions
In the world of direct mail marketing, the decision between addressed saturation mailings and Every Door Direct Mail (EDDM) can be pivotal. While...
Random Handwriting Fonts Can Boost Open Rates
In the world of direct mail, anything that can increase response or open rates matters. We know marketers like you are constantly seeking ways to...