PRINTCOMM Blog
5 Tips for Successful Database Marketing
Five elements commonly underpin the marketing strategies of great direct marketers. How many of these strategies are you using? 1. Centralized...
Top Trends in the New Movers Market
When people move into a new area, they have many needs and will be establishing new shopping behaviors and relationships. They shop in new stores....
The Power of Marketing Local
One of the most powerful consumer trends of 2020 has been the move to the suburbs. Consumers are increasingly shopping where they live, whether it’s...
Want to Sell More? Start a Compelling Conversation
Your customer communications, whether print, email, or mobile, are the face of your business. If your conversation isn’t meaningful, your products...
4 Steps to Effective Targeting
When creating any direct mail or email campaign, smart targeting strategies set you up for the win. While marketers tend to plan for great results...
Buyers are in the Driver’s Seat
In today’s world of “information everywhere,” marketers are no longer in the driver’s seat. Buyers have the world at their fingertips, and they can...
How to Effectively Cross-Sell Your Customers for a Higher Cart Value Using Your Data
Cross-selling for most people means selling related products or services to their customers based on prior purchases. Sometimes the terms...
Should You Be Personalizing? The Data Has the Answer
Recently, McKinsey, a respected business research firm, had this to say about direct mail and email communications: Customers decide very quickly—in...
Why Lifetime Customer Value Matters (A Lot)
As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings...
5 Best Practices for Multichannel Marketing
There is an old saying that two are better than one. That applies to marketing channels, too. Combining channels reinforces the message, keeps you...
Breaking Out of Marketing Stereotypes
Do you market to stereotypes? Do you make assumptions about what your customers look like and how they behave? Or do you base your messaging on...
5 Psychological Marketing Principles to Engage Customers
While every buyer is unique, there are certain principles about human behavior that marketers should know. Implementing these principles in their...
During Times of Uncertainty, Market Like a Leader
In today’s “new normal” created by the COVID-19 pandemic, it can be challenging to know how to strike the right balance when it comes to marketing....
Why Informed Delivery Is a Great Multichannel Tool to Increase Your Direct Mail Campaign Visibility
Want to turn your traditional mailing into a multichannel, multi-touch campaign at no extra cost? All you have to do is send it. That’s right. To...
5 Strategies to Achieve High Quality Data
Great marketing starts with high-quality data, but to get great results, that data must be a resource you can trust. How do you make sure that you...
5 Tips for Marketing During COVID-19
The COVID-19 pandemic has created uncertainty for everyone, including buyers. But this doesn’t mean that people aren’t making purchases. It just...
Strategies for Improving Your Customer Retention
Have you ever heard that it costs a lot less to get a customer to come back than it does to acquire them in the first place? It’s true! One of the...
Do You Know These 9 Buyer Types?
Do you know who your buyers are? Are they trailblazers? Status seekers? Do they play it safe? Different messaging appeals to different customer...