PRINTCOMM Blog
5 Keys to Customer Acquisition
Companies can’t survive and grow without continually acquiring new customers. There are many ways to acquire new customers, but one rises above the...
Want More Holiday Sales? Start Earlier.
Ever wondered why that beautifully printed holiday direct mailer or creatively designed email blast didn’t work as well as you’d hoped? Was it the...
How to Make Your Direct Mail More Effective – Test, Test, Test
So you’ve started personalizing your direct mail campaigns. But how do you know if your efforts are effective? Are you using the right data points?...
Before You Personalize Your Marketing, Do This!
Want to rock the results of your next marketing campaign? Define your segments and clean your data before you personalize! What do we mean by that?...
Three Data Points That Pack a Punch
Only have a person’s name and address? That’s all you need! There are three highly effective approaches to personalization that you can deploy with...
Lifetime Customer Value: The Real Measure of Success
How do you measure the success of your marketing campaigns? Do you measure it by the initial sales? Marketers often run a campaign, then measure how...
5 Benefits to Having an Up-to-Date Mailing List
Every marketing dollar counts in direct mail campaigns. You don’t want to be printing, folding, and mailing to inaccurate or nonexistent addresses...
How Strong Is Your Direct Mail Foundation?
Designing a new direct mail campaign? Let the creativity flow! Before setting your designer loose on a new campaign, take a step back and make sure...
How to Save on Mailings and Get FREE Multichannel Exposure
Have you been wanting to test the United States Postal Service Informed Delivery promotion? Now is your chance. Starting September 1 and running...
Keeping the Customer Experience Seamless
In today’s world, people want things to be easy. Whether it’s shopping, researching products, or hearing about products for the first time, they...
The Hottest New Market: Your Own Customers!
When you think of boosting revenue, chances are you think about acquiring new customers. But why not look to your existing customers instead? You...
How to Nurture Leads Until They Are Ready to Buy
It would be great if everyone who responds to a print or email contact would make a purchase right away, but they often don’t. Even when people...
Closing the Customer Perception Gap
Ever wonder what your customers really think about you? Instead of guessing, it’s a good idea to ask. Customer surveys sent by direct mail, email,...
Speaking to Your Audience in Their Language
Whether you are writing copy for a postcard or an email, the language you use matters. Just like products and images, the wording you use...
Getting to Know Your Audience
Print and digital personalization start with data. Whether you are using direct mail, email, or mobile, your customers want your marketing...
6 Tips for Writing Headlines You Can Use That (Actually) Work
Whether it’s a postcard or an email, the success of your marketing effort hangs on the headline. If your audience never gets past the headline, it...
Need a way to stay in front of leads until they convert into customers? Drip marketing is the key.
Which marketing technique works better? Communicating everything to your prospects all at once, or feeding them pieces of your message over time? It...
Personalization: Why It Works
Everywhere you look, marketing content is personalized. From grocery store receipts to your Amazon recommendations, companies are personalizing...