Survey Your Customers and Watch Your Sales Grow

It’s a standard rule of thumb in marketing: it costs 10x less to keep the customers you have than to generate new ones. This means one of the best uses of your marketing dollars is to maintain customer loyalty. One of the easiest ways to do that is to use customer...

3 Ways to Sell More to Existing Customers

Think you have to go out and drum up new customers in order to increase your sales?  Prospecting is an important tool for revenue generation, but there are ways to increase your sales from existing customers, too. Here are three simple, but highly effective ways...

Lifetime Customer Value: The Real Measure of Success

How do you measure the success of your marketing campaigns? Do you measure it by the initial sales? Marketers often run a campaign, then measure how well it worked by how much revenue it generated right away. But the value of a customer comes from more than the...

5 Steps to Customer Loyalty

What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become more aggressive, and price competition intensifies? Here are some tips from the experts. 1. Profile your customers. Customers...