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3 Ways to Sell More to Existing Customers

Jan 7, 2020 | Direct Mail, Marketing

Think you have to go out and drum up new customers in order to increase your sales?  Prospecting is an important tool for revenue generation, but there are ways to increase your sales from existing customers, too. Here are three simple, but highly effective ways...

Lifetime Customer Value: The Real Measure of Success

Aug 13, 2019 | Marketing

How do you measure the success of your marketing campaigns? Do you measure it by the initial sales? Marketers often run a campaign, then measure how well it worked by how much revenue it generated right away. But the value of a customer comes from more than the...

5 Steps to Customer Loyalty

Mar 11, 2019 | Marketing, Tips & Ideas

What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become more aggressive, and price competition intensifies? Here are some tips from the experts. 1. Profile your customers. Customers...