Direct Mail Archives

Protecting Margins in Acquisition Mail: Why Rich Offers Belong Only to Prospects

Dec 23, 2025 | Direct Mail

Why List Suppression and Rich Offers Matter More Than You Think One of the most common—and costly—mistakes in direct mail acquisition is assuming that only prospects redeem prospect offers. In reality, without proper list suppression, your best customers are often the...

Triggered Direct Mail Onboarding: How to Turn First-Time Buyers into Loyal Customers Faster

Dec 9, 2025 | Direct Mail, Marketing

Acquiring a new customer is hard. It takes strategy, spend, and sustained effort to earn that first conversion. But what happens after that initial purchase is often where brands either build long-term profitability — or quietly lose momentum. For many companies,...

Direct Mail Attribution, Measurement & Digital Integration: Proving ROI in a Multichannel World

Dec 9, 2025 | Direct Mail

Direct mail continues to deliver strong response and conversion — but for many marketers, one challenge still lingers:How do you accurately measure what direct mail contributed in a complex, multi-touch customer journey? Between paid search, social, email, web...

How Machine Learning Is Transforming Direct Mail Performance

Dec 1, 2025 | Direct Mail

Why smarter data, better segmentation, and AI-driven targeting are becoming the new competitive edge Direct mail has always been a high-performing channel — but what’s changing is how marketers decide who to mail, what to send them, and when. The shift toward machine...

Relevance Is the New ROI: Why Personalization Drives Direct Mail Performance

Nov 25, 2025 | Direct Mail

Direct mail continues to outperform many digital channels — but only when it’s relevant. Today’s consumers will pay attention and respond to touches that address their needs, timing, and behaviors. If your mail doesn’t feel personal, it feels like noise. The message...

« Older Entries

Protecting Margins in Acquisition Mail: Why Rich Offers Belong Only to Prospects

Triggered Direct Mail Onboarding: How to Turn First-Time Buyers into Loyal Customers Faster

Direct Mail Attribution, Measurement & Digital Integration: Proving ROI in a Multichannel World

How Machine Learning Is Transforming Direct Mail Performance

Relevance Is the New ROI: Why Personalization Drives Direct Mail Performance

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