Jul 27, 2026 | Direct Mail, Marketing
For years, personalization in direct mail meant adding a customer’s name, changing a headline, or swapping out an image based on a demographic segment. While those tactics still have value, today’s highest-performing campaigns go much further. Modern...
Jul 27, 2026 | Tips & Ideas
On July 12, 2026, the United States Postal Service (USPS) implemented another round of postage rate increases. While much of the public messaging focused on an average 4.8% increase, many businesses using Marketing Mail will see significantly larger increases. For...
Jul 27, 2026 | Direct Mail, Marketing
When acquisition costs rise, the first reaction is often to reduce marketing spend. For direct mail programs, that frequently means mailing fewer households. But high-performing retail brands rarely start there. Instead, they focus on making every mailed piece more...
Jun 15, 2026 | Direct Mail
Direct mail is no longer evolving as a standalone marketing channel. It is becoming part of a broader performance infrastructure built around: automation data intelligence operational precision integrated measurement For advanced marketers, is about building systems...
Jun 15, 2026 | Direct Mail
Direct mail testing has evolved significantly over the last decade. Most advanced marketers no longer ask: “Does direct mail work?” They ask: “Which variables actually improve performance — and which create unnecessary complexity?” For high-volume direct mail...
