Nov 3, 2025 | Direct Mail
Direct mail is at its most powerful when you put the right offer in the hands of the right people. For acquisition campaigns, that comes down to targeting strategy — how you decide who to mail. Below are five effective targeting approaches brands use to drive...				
					
			
					
				
															
					
					May 27, 2025 | Direct Mail
In today’s competitive market, striking the right balance between acquisition and retention is crucial for long-term success. Direct mail plays a significant role in both attracting new customers and nurturing existing ones. Achieving the optimal mix of these efforts...				
					
			
					
				
															
					
					May 27, 2025 | Direct Mail
In the world of direct mail, finding ways to streamline operations and cut costs without sacrificing effectiveness is a top priority for many businesses. One of the most effective strategies to achieve this is combining prospects and existing customers in the same...