Direct Mail Archives

Triggered Direct Mail Onboarding: How to Turn First-Time Buyers into Loyal Customers Faster

Dec 9, 2025 | Direct Mail, Marketing

Acquiring a new customer is hard. It takes strategy, spend, and sustained effort to earn that first conversion. But what happens after that initial purchase is often where brands either build long-term profitability — or quietly lose momentum. For many companies,...

Direct Mail Attribution, Measurement & Digital Integration: Proving ROI in a Multichannel World

Dec 9, 2025 | Direct Mail

Direct mail continues to deliver strong response and conversion — but for many marketers, one challenge still lingers:How do you accurately measure what direct mail contributed in a complex, multi-touch customer journey? Between paid search, social, email, web...

How Machine Learning Is Transforming Direct Mail Performance

Dec 1, 2025 | Direct Mail

Why smarter data, better segmentation, and AI-driven targeting are becoming the new competitive edge Direct mail has always been a high-performing channel — but what’s changing is how marketers decide who to mail, what to send them, and when. The shift toward machine...

Relevance Is the New ROI: Why Personalization Drives Direct Mail Performance

Nov 25, 2025 | Direct Mail

Direct mail continues to outperform many digital channels — but only when it’s relevant. Today’s consumers will pay attention and respond to touches that address their needs, timing, and behaviors. If your mail doesn’t feel personal, it feels like noise. The message...

Data Quality, Targeting & List Hygiene: The Foundation of Direct Mail ROI

Nov 17, 2025 | Direct Mail, Marketing

As direct mail costs rise, one truth is clearer than ever:Your results are only as strong as your data. A compelling offer and well-designed mail piece don’t matter if they reach the wrong person. Yet many marketers still struggle with outdated lists, bad addresses,...

« Older Entries

Triggered Direct Mail Onboarding: How to Turn First-Time Buyers into Loyal Customers Faster

Direct Mail Attribution, Measurement & Digital Integration: Proving ROI in a Multichannel World

How Machine Learning Is Transforming Direct Mail Performance

Relevance Is the New ROI: Why Personalization Drives Direct Mail Performance

Data Quality, Targeting & List Hygiene: The Foundation of Direct Mail ROI

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