Apr 14, 2020 | Direct Mail, Marketing
It used to be that personalizing your marketing, whether digitally or in print, was something that made you stand out. It was something your competitors weren’t doing, so your customers and prospects took notice. Today, personalization has become expected so...
Mar 5, 2020 | Direct Mail, Marketing
If you want to convince a hungry family to buy pizza instead of burgers, price and opportunity might be sufficient motivators to get them to switch. But if you sell higher end or more complex products, it often takes a different approach. Let’s say you are pediatric...
Feb 14, 2020 | Direct Mail
Whether you’ve been running direct mail campaigns for years or you’re just getting started, here are five things you should expect from your direct mail provider. 1. Lowest possible postage. Most direct mail houses help you get discounts on your mail, but not...
Dec 9, 2019 | Direct Mail
Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list? Let’s look at some basic steps you should be taking regularly to keep your list in top shape. 1. Address correction. If you do bulk...
Dec 2, 2019 | Direct Mail, Marketing
Companies can’t survive and grow without continually acquiring new customers. There are many ways to acquire new customers, but one rises above the rest: direct mail. Not the answer you were expecting? Here’s why this channel is so powerful when acquiring new...