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5 Benefits to Having an Up-to-Date Mailing List

Aug 8, 2019 | Direct Mail

Every marketing dollar counts in direct mail campaigns. You don’t want to be printing, folding, and mailing to inaccurate or nonexistent addresses or to people who haven’t lived at an address in years. Investing in your mailing list can pay off big. Here are five...

How Strong Is Your Direct Mail Foundation?

Jul 24, 2019 | Direct Mail

Designing a new direct mail campaign? Let the creativity flow! Before setting your designer loose on a new campaign, take a step back and make sure you’ve covered the fundamentals. 1. Mailing list Is your mailing list current? Are you mailing to the right people? Are...

Informed Delivery: A New Tool for Marketers

Mar 7, 2019 | Direct Mail, Marketing

Do you take advantage of the United States Postal Service’s Informed Delivery service? If not, what are you waiting for? What is Informed Delivery? Informed Delivery is a free service offered by the USPS. Consumers sign up, and every morning they receive an email with...