What to Expect From a Best-in-Class Direct Mail Provider

Whether you’ve been running direct mail campaigns for years or you’re just getting started, here are five things you should expect from your direct mail provider. 1. Lowest possible postage.  Most direct mail houses help you get discounts on your mail, but not...

Your Greatest Marketing Asset

Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list? Let’s look at some basic steps you should be taking regularly to keep your list in top shape. 1. Address correction. If you do bulk...

5 Keys to Customer Acquisition

Companies can’t survive and grow without continually acquiring new customers. There are many ways to acquire new customers, but one rises above the rest: direct mail. Not the answer you were expecting? Here’s why this channel is so powerful when acquiring new...