Aug 3, 2021 | Direct Mail
In a previous blog, we extolled the benefits of including maps on your pieces. We won’t rehash that entirely. In summation, it makes sense to provide directions to your brick and mortar locations, particularly to prospects. The next question: Which is better – a...
Jul 26, 2021 | Direct Mail
Are you aware there are nearly 74 million baby boomers living in the United States? They account for 71% of our nation’s wealth, and account for more than half of pre-pandemic consumer spending. They account for 51% of entertainment spending and 57% of big ticket...
Jul 12, 2021 | Direct Mail
What’s one of the keys to creating great direct mail copy? Keeping it short and to the point! Over the years, the amount of copy used in direct mail campaigns has dropped. In fact, according to Who’s Mailing What! (WMW!), a national database of direct mail, the...
Jun 15, 2021 | Direct Mail, Marketing
If you’re a driven direct marketer, it would certainly be a goal that your direct marketing would be performing better at the end of the year than it was at the beginning of the year. There is only one way that’s going to happen: experimentation and testing. The idea...
Jun 10, 2021 | Direct Mail
1. Millennials Trust Direct Mail Millennials are perceived to not trust direct mail because they grew up in the age of the internet. In reality, that could not be more wrong. About twice as many millennials actually prefer paper coupons as ones that don’t. In 2021,...
