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Are Delays at USPS Wreaking Havoc on Your In Home Dates?

Mar 22, 2021 | Direct Mail

There have been issues at USPS that have created some well-publicized delays over the last few months. COVID-related absences and quarantines that are affecting all organizations, including the postal system, is one cause. The shift to ecommerce, brought about by...

9 Direct Mail Statistics to Consider for Your Next Campaign

Mar 12, 2021 | Direct Mail

When it comes to ROI, some channels are more effective than others. Knowing which channels generate the highest response rates and pair well with other channels is the key to creating a multichannel marketing strategy. For example, recipients of a direct mail campaign...

How to Keep Customers Engaged

Mar 9, 2021 | Marketing

When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation. Customers are more loyal when they feel that you care about them personally, not just the bottom line, so here are three ways to keep...

5 Tips for Successful Database Marketing

Feb 12, 2021 | Marketing

Five elements commonly underpin the marketing strategies of great direct marketers. How many of these strategies are you using? 1. Centralized Database Top marketers have centralized databases that integrate the data stored throughout their organizations. This...