Jul 24, 2019 | Direct Mail
Designing a new direct mail campaign? Let the creativity flow! Before setting your designer loose on a new campaign, take a step back and make sure you’ve covered the fundamentals. 1. Mailing list Is your mailing list current? Are you mailing to the right people? Are...
Jul 15, 2019 | Direct Mail, Solutions
Have you been wanting to test the United States Postal Service Informed Delivery promotion? Now is your chance. Starting September 1 and running through November 30, 2019, the USPS will be offering a 2% discount on postage for business mailers who launch Informed...
Apr 22, 2019 | Direct Mail, Marketing
Which marketing technique works better? Communicating everything to your prospects all at once, or feeding them pieces of your message over time? It depends on your marketing goals, but in many cases, the latter (called “drip marketing”) can be highly effective. Let’s...
Mar 7, 2019 | Direct Mail, Marketing
Do you take advantage of the United States Postal Service’s Informed Delivery service? If not, what are you waiting for? What is Informed Delivery? Informed Delivery is a free service offered by the USPS. Consumers sign up, and every morning they receive an email with...
Jan 29, 2019 | Tips & Ideas
Is your target audience tuning out your mailings because you’re sending the same campaign over and over? Maybe it’s time to mix things up. Here are five ideas to get people responding to your direct mailings again. 1. Change your offer. Your offers can get stale...
