Jun 17, 2019 | Direct Mail
It would be great if everyone who responds to a print or email contact would make a purchase right away, but they often don’t. Even when people don’t convert right away, don’t assume that the lead is dead. It just might need nurturing. According to Brian Carroll,...
Apr 22, 2019 | Direct Mail, Marketing
Which marketing technique works better? Communicating everything to your prospects all at once, or feeding them pieces of your message over time? It depends on your marketing goals, but in many cases, the latter (called “drip marketing”) can be highly effective. Let’s...