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Why Lifetime Customer Value Matters (A Lot)

Nov 16, 2020 | Marketing

As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings in the most revenue. With traditional models of evaluating success, the emphasis is placed on immediate results. But is...

Lifetime Customer Value: The Real Measure of Success

Aug 13, 2019 | Marketing

How do you measure the success of your marketing campaigns? Do you measure it by the initial sales? Marketers often run a campaign, then measure how well it worked by how much revenue it generated right away. But the value of a customer comes from more than the...

The Hottest New Market: Your Own Customers!

Jun 27, 2019 | Marketing

When you think of boosting revenue, chances are you think about acquiring new customers. But why not look to your existing customers instead? You spent a significant amount of time and money winning them over in the first place. Why not keep them or encourage them to...