Are You Matching the Right Offer to the Right Audience?

Offers can be critical to getting people to respond to your marketing, and not every offer will motivate every buyer. The two have to be properly matched. Do you put as much thought into the offer as you do into your list, your creative, and your message? Does that...

Re-energize Your Mail with These Ideas

Is your target audience tuning out your mailings because you’re sending the same campaign over and over?  Maybe it’s time to mix things up. Here are five ideas to get people responding to your direct mailings again. 1. Change your offer. Your offers can get stale...