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Random Handwriting Fonts Can Boost Open Rates

Feb 20, 2024 | Direct Mail, Marketing

In the world of direct mail, anything that can increase response or open rates matters. We know marketers like you are constantly seeking ways to stand out in a crowded mailbox. That’s why we’re excited to announce the addition of another MPS inserter to...

How Data Science Is Changing the Direct Mail Game

Jun 7, 2023 | Direct Mail, Marketing

Data science has had a significant impact on the effectiveness of direct mail marketing campaigns in recent years. In the past, direct mail campaigns were often based on limited information about the target audience, and the messages and offers in the mail pieces were...