segmentation Archives

Data Quality, Targeting & List Hygiene: The Foundation of Direct Mail ROI

Nov 17, 2025 | Direct Mail, Marketing

As direct mail costs rise, one truth is clearer than ever:Your results are only as strong as your data. A compelling offer and well-designed mail piece don’t matter if they reach the wrong person. Yet many marketers still struggle with outdated lists, bad addresses,...

Rising Direct Mail Costs Are Reshaping Marketing Strategy — Here’s How to Protect ROI

Nov 10, 2025 | Direct Mail

Direct mail has long been one of the most powerful channels for reaching qualified prospects and converting them into customers. But as we enter a new phase in the marketing landscape, one thing is increasingly clear: the economics of direct mail are shifting, and...

How Combining Prospects and Customers in the Same Mailing Can Drive Down Postage Costs

May 27, 2025 | Direct Mail

In the world of direct mail, finding ways to streamline operations and cut costs without sacrificing effectiveness is a top priority for many businesses. One of the most effective strategies to achieve this is combining prospects and existing customers in the same...

Unveiling the Mystery: Why Direct Mail Performs Differently in Various Markets

Apr 2, 2024 | Direct Mail, Marketing

Direct mail (DM) marketing is a powerful tool for reaching customers, but its effectiveness can vary from one geographic market to another. At PrintComm, we understand that not all markets are created equal, and unlocking the secrets behind this phenomenon requires a...

Why You Should Be Using Customer Segmentation Targeting

Jun 7, 2023 | Marketing

Customer segmentation targeting is a marketing strategy that involves dividing a company’s target audience into different groups or segments based on common characteristics such as demographics, psychographics, or behavior. The purpose of customer segmentation...

« Older Entries

Data Quality, Targeting & List Hygiene: The Foundation of Direct Mail ROI

Rising Direct Mail Costs Are Reshaping Marketing Strategy — Here’s How to Protect ROI

How Combining Prospects and Customers in the Same Mailing Can Drive Down Postage Costs

Unveiling the Mystery: Why Direct Mail Performs Differently in Various Markets

Why You Should Be Using Customer Segmentation Targeting

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