Archives | PrintComm

Choosing Between Addressed Saturation vs. Every Door Direct Mail (EDDM): Making Informed Direct Mail Decisions

In the world of direct mail marketing, the decision between addressed saturation mailings and Every Door Direct Mail (EDDM) can be pivotal. While...

Random Handwriting Fonts Can Boost Open Rates

In the world of direct mail, anything that can increase response or open rates matters. We know marketers like you are constantly seeking ways to...

Upcoming USPS Postage Discounts

If you feel like postage has been increasing often recently, you’re right. USPS has increased rates twice per year in 2022 and 2023, in January and...

Why You Should Be Using Customer Segmentation Targeting

Customer segmentation targeting is a marketing strategy that involves dividing a company's target audience into different groups or segments based...

How Data Science Is Changing the Direct Mail Game

Data science has had a significant impact on the effectiveness of direct mail marketing campaigns in recent years. In the past, direct mail...

Using Data to Build Customer Relationships

As marketers, we are surrounded by data. From in-house customer information to third-party data that rounds out customers’ demographic and...

How Direct Mail Plays a Vital Role in Customer Relationship Management

With an increase in options for consumers in many industries and inflation on the rise, customer relationship management matters more than ever....

Here’s What Marketers Need to Look at When Targeting Hard To Reach Segments

Retail marketing leaders are doing an excellent job using segmentation models for their prospects and client base. They use this information to...

How Printers Execute In-Home Dates and Why It’s Important

Hitting an in-home date occurs when over 90% of a direct mail campaign hits mailboxes within a three-day window. When a mailing takes place, a...

What matters more? Marketing ROI or Cash

Marketing has truly evolved into a data-driven business function, justifying the fact that we all get a B.S. degree rather than a B.A. With the...

The Largest Limit to Your Business’ Growth

As a business leader, when you strive to grow a business, contemplating the number of barriers can make growth feel unattainable. Scaling up...

Postage Rates Rise Again

As inflation and material shortages rage across America, even the post office is raising prices at a faster pace. Traditionally, the USPS has raised...

The Metric That Matters In Customer Acquisition

Most of us would agree that marketing is an investment. We spend money and we expect ROI. We’re willing to do some testing to find something new...

How We’re Helping Our Clients Cope with the Paper Shortage at PrintComm

If you’re a marketer who uses direct mail, you have probably heard about the paper shortage ad nauseum for the last few months. From all...

How New Mover Data Can Get Your Brand In Front Of New Customers

Did you know the average American household moves every five to seven years? With each move, these people will be establishing new buying behaviors...