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Scaling Personalization: How to Go Beyond Variable Data Printing

Jul 27, 2026 | Direct Mail, Marketing

For years, personalization in direct mail meant adding a customer’s name, changing a headline, or swapping out an image based on a demographic segment. While those tactics still have value, today’s highest-performing campaigns go much further. Modern...

USPS 2026 Postage Rate Changes: What Direct Mail Marketers Need to Know

Jul 27, 2026 | Tips & Ideas

On July 12, 2026, the United States Postal Service (USPS) implemented another round of postage rate increases. While much of the public messaging focused on an average 4.8% increase, many businesses using Marketing Mail will see significantly larger increases. For...

What to Do When Your Cost Per Acquisition is Higher Than Desired

Jul 27, 2026 | Direct Mail, Marketing

When acquisition costs rise, the first reaction is often to reduce marketing spend. For direct mail programs, that frequently means mailing fewer households. But high-performing retail brands rarely start there. Instead, they focus on making every mailed piece more...

The Future of Direct Mail Optimization: Automation, Data Intelligence, and Operational Efficiency

Jun 15, 2026 | Direct Mail

Direct mail is no longer evolving as a standalone marketing channel. It is becoming part of a broader performance infrastructure built around: automation data intelligence operational precision integrated measurement For advanced marketers, is about building systems...

Creative Testing in Direct Mail: What High-Volume Marketers Actually Test (and What They Don’t)

Jun 15, 2026 | Direct Mail

Direct mail testing has evolved significantly over the last decade. Most advanced marketers no longer ask: “Does direct mail work?” They ask: “Which variables actually improve performance — and which create unnecessary complexity?” For high-volume direct mail...
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Recent Posts

  • Scaling Personalization: How to Go Beyond Variable Data Printing
  • USPS 2026 Postage Rate Changes: What Direct Mail Marketers Need to Know
  • What to Do When Your Cost Per Acquisition is Higher Than Desired
  • The Future of Direct Mail Optimization: Automation, Data Intelligence, and Operational Efficiency
  • Creative Testing in Direct Mail: What High-Volume Marketers Actually Test (and What They Don’t)

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