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Here is some more great advice …

 

Maximize Your Multichannel Advantage

Why Being Multichannel Matters Today Did you know that 72% of consumers say they would rather connect with brands and businesses in a multichannel environment (SailThru)? And that 55% of marketers now use three to four channels to reach their target audiences. That...

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1:1 Printing for Personalization Matters

Are you using 1:1 printing for personalization? More and more, we hear about print personalization, or variable data printing, to achieve higher response rates and better ROI. But does personalizing by name, geographic location, or demographic information really make...

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Your Customers: What Motivates Them?

How Well Do You Know Your Customers? When we think about motivating customers to make a purchase, we think about using the right mailing list, creating the right offer, and having a compelling call to action. Whether creating a direct mail piece, a sales letter, or a...

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Study: Cross-Channel Marketing Use Doubles

Cross-channel marketing is critical. If you’re wondering whether it’s worth the effort to expand the number of marketing channels you are using and invest in deeper integration between them, just take a look at the data. According to a study just released by the...

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Branding Has Benefits, Learn Them Now!

An effective brand creates an enduring perception in the minds of your customers and distinguishes you from your competitors. An investment in branding can pay off in many ways. Benefits from Effective Branding Increase mind share.  When you want a cola, you think of...

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Customer Insight Is Key to Personalization

What’s the secret to customer success with personalized printing? It can be summed up in a single word: relevance. You can “personalize” a document with dozens of variables related to a customer’s gender, income, geographic location and more, but in the end, if the...

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Position and Grow Your Business for Tomorrow

Business growth is important. Do you see marketing as a sprint or a marathon? Increasingly, marketers are taking the marathon view, developing their plans to focus on long-term results rather than just “right now” sales. In this view, marketing has a two-fold purpose:...

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