PRINTCOMM Blog
Looking Past Average Numbers Can Pay Big Dividends
The following case study from Marketing Sherpa demonstrates the power of looking at segment metrics and performance vs. just looking at averages. It...
Why Online Retailers Are Hitting Home Runs with Direct Mail
2020 dramatically accelerated the pace of ecommerce. Many direct to consumer brands, who typically rely on digital marketing to build their audience...
Win Back Your Lapsed Customers
Let’s say you have a customer who purchases specific items every 6 weeks on average from you or at least finds their way to your website or store in...
Should Your Direct Mail Include a Map or a QR Code That Links to a Map Application?
In a previous blog, we extolled the benefits of including maps on your pieces. We won’t rehash that entirely. In summation, it makes sense to...
Why Direct Mail Speaks to Boomers
Are you aware there are nearly 74 million baby boomers living in the United States? They account for 71% of our nation’s wealth, and account for...
Can Direct Mail Increase Brand Awareness?
For decades, brand awareness has been the subject of research and study. Is branding a good investment of your marketing dollars? To what extent...
Short and Sweet – Direct Mail Copy That Captures Attention
What’s one of the keys to creating great direct mail copy? Keeping it short and to the point! Over the years, the amount of copy used in direct mail...
Can MOM Improve your Direct Marketing? Fostering a Culture of Ideas and Testing
If you’re a driven direct marketer, it would certainly be a goal that your direct marketing would be performing better at the end of the year than...
3 Shocking Reasons You Should Target Millennials with Direct Mail
1. Millennials Trust Direct Mail Millennials are perceived to not trust direct mail because they grew up in the age of the internet. In reality,...
3 Ways Maps Can Boost Your Direct Mail Performance
Maps are one of the easiest, most effective ways to let potential customers know where your store is located at a glance. Now that consumers are...
Triggered Direct Mail. How Can It Benefit You?
The idea of triggered messaging is gaining momentum across all channels. In large part it’s driven by the increasing ability of savvy B2C marketers...
Using Data to Build Customer Relationships
As marketers, we are surrounded by data. From in-house customer information to third-party data that rounds out customers’ demographic and...
Are Your Customers Coming or Going?
When developing a direct mail campaign, do you take into consideration whether your goal is customer acquisition or customer retention? You should....
Can High Margin, Low Frequency Customers Be Converted Into More Frequent Purchasers?
The simple answer to this question is “yes.” For those of you who utilize RFM (recency, frequency, monetary) analysis or some derivative to decide...
Are Delays at USPS Wreaking Havoc on Your In Home Dates?
There have been issues at USPS that have created some well-publicized delays over the last few months. COVID-related absences and quarantines that...
9 Direct Mail Statistics to Consider for Your Next Campaign
When it comes to ROI, some channels are more effective than others. Knowing which channels generate the highest response rates and pair well with...
How to Keep Customers Engaged
When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation. Customers are...
How Variable Data Print Increases Your Campaign Response Rates
Do you send out the same message to every person that receives your direct mail? While you might get a few responses from your campaign, you won’t...