PRINTCOMM Blog
The Metric That Matters In Customer Acquisition
Most of us would agree that marketing is an investment. We spend money and we expect ROI. We’re willing to do some testing to find something new...
How We’re Helping Our Clients Cope with the Paper Shortage at PrintComm
If you’re a marketer who uses direct mail, you have probably heard about the paper shortage ad nauseum for the last few months. From all...
How New Mover Data Can Get Your Brand In Front Of New Customers
Did you know the average American household moves every five to seven years? With each move, these people will be establishing new buying behaviors...
5 Ways to Boost Your Marketing by Getting More Customer Addresses
We have talked to multiple marketers who want to be able to reach more of their loyalty program members via direct mail. Email is their current...
Direct Marketers – How Will the Current Paper Market Affect You?
We’re in unprecedented times as far as availability for paper. If you do decent volumes of direct mail, your provider has probably been talking to...
Keeping Your Customers in the Fold – Tips on How to Reduce Customer Churn
Let’s be honest. Customer churn is part of business. The question is how can you reduce it? Here are some of the ways you can keep churn to a...
Looking Past Average Numbers Can Pay Big Dividends
The following case study from Marketing Sherpa demonstrates the power of looking at segment metrics and performance vs. just looking at averages. It...
Why Online Retailers Are Hitting Home Runs with Direct Mail
2020 dramatically accelerated the pace of ecommerce. Many direct to consumer brands, who typically rely on digital marketing to build their audience...
Win Back Your Lapsed Customers
Let’s say you have a customer who purchases specific items every 6 weeks on average from you or at least finds their way to your website or store in...
Should Your Direct Mail Include a Map or a QR Code That Links to a Map Application?
In a previous blog, we extolled the benefits of including maps on your pieces. We won’t rehash that entirely. In summation, it makes sense to...
Why Direct Mail Speaks to Boomers
Are you aware there are nearly 74 million baby boomers living in the United States? They account for 71% of our nation’s wealth, and account for...
Can Direct Mail Increase Brand Awareness?
For decades, brand awareness has been the subject of research and study. Is branding a good investment of your marketing dollars? To what extent...
Short and Sweet – Direct Mail Copy That Captures Attention
What’s one of the keys to creating great direct mail copy? Keeping it short and to the point! Over the years, the amount of copy used in direct mail...
Can MOM Improve your Direct Marketing? Fostering a Culture of Ideas and Testing
If you’re a driven direct marketer, it would certainly be a goal that your direct marketing would be performing better at the end of the year than...
3 Shocking Reasons You Should Target Millennials with Direct Mail
1. Millennials Trust Direct Mail Millennials are perceived to not trust direct mail because they grew up in the age of the internet. In reality,...
3 Ways Maps Can Boost Your Direct Mail Performance
Maps are one of the easiest, most effective ways to let potential customers know where your store is located at a glance. Now that consumers are...
Triggered Direct Mail. How Can It Benefit You?
The idea of triggered messaging is gaining momentum across all channels. In large part it’s driven by the increasing ability of savvy B2C marketers...
Using Data to Build Customer Relationships
As marketers, we are surrounded by data. From in-house customer information to third-party data that rounds out customers’ demographic and...