002-2 | PrintComm

Can Direct Mail Increase Brand Awareness?

For decades, brand awareness has been the subject of research and study. Is branding a good investment of your marketing dollars? To what extent...

Short and Sweet – Direct Mail Copy That Captures Attention

What’s one of the keys to creating great direct mail copy? Keeping it short and to the point! Over the years, the amount of copy used in direct mail...

Can MOM Improve your Direct Marketing? Fostering a Culture of Ideas and Testing

If you’re a driven direct marketer, it would certainly be a goal that your direct marketing would be performing better at the end of the year than...

3 Shocking Reasons You Should Target Millennials with Direct Mail

1. Millennials Trust Direct Mail Millennials are perceived to not trust direct mail because they grew up in the age of the internet. In reality,...

3 Ways Maps Can Boost Your Direct Mail Performance

Maps are one of the easiest, most effective ways to let potential customers know where your store is located at a glance. Now that consumers are...

Triggered Direct Mail. How Can It Benefit You?

The idea of triggered messaging is gaining momentum across all channels. In large part it’s driven by the increasing ability of savvy B2C marketers...

Using Data to Build Customer Relationships

As marketers, we are surrounded by data. From in-house customer information to third-party data that rounds out customers’ demographic and...

Are Your Customers Coming or Going?

When developing a direct mail campaign, do you take into consideration whether your goal is customer acquisition or customer retention? You should....

Can High Margin, Low Frequency Customers Be Converted Into More Frequent Purchasers?

The simple answer to this question is “yes.” For those of you who utilize RFM (recency, frequency, monetary) analysis or some derivative to decide...

Are Delays at USPS Wreaking Havoc on Your In Home Dates?

There have been issues at USPS that have created some well-publicized delays over the last few months. COVID-related absences and quarantines that...

9 Direct Mail Statistics to Consider for Your Next Campaign

When it comes to ROI, some channels are more effective than others. Knowing which channels generate the highest response rates and pair well with...

How to Keep Customers Engaged

When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation. Customers are...

How Variable Data Print Increases Your Campaign Response Rates

Do you send out the same message to every person that receives your direct mail? While you might get a few responses from your campaign, you won’t...

5 Tips for Successful Database Marketing

Five elements commonly underpin the marketing strategies of great direct marketers. How many of these strategies are you using? 1. Centralized...

Top Trends in the New Movers Market

When people move into a new area, they have many needs and will be establishing new shopping behaviors and relationships. They shop in new stores....

The Power of Marketing Local

One of the most powerful consumer trends of 2020 has been the move to the suburbs. Consumers are increasingly shopping where they live, whether it’s...