PRINTCOMM Blog
Getting to Know Your Audience
Print and digital personalization start with data. Whether you are using direct mail, email, or mobile, your customers want your marketing communications to be tailored to their interests and needs....
6 Tips for Writing Headlines You Can Use That (Actually) Work
Whether it’s a postcard or an email, the success of your marketing effort hangs on the headline. If your audience never gets past the headline, it doesn’t matter how great the offer is. Here are...
Need a way to stay in front of leads until they convert into customers? Drip marketing is the key.
Which marketing technique works better? Communicating everything to your prospects all at once, or feeding them pieces of your message over time? It depends on your marketing goals, but in many...
Personalization: Why It Works
Everywhere you look, marketing content is personalized. From grocery store receipts to your Amazon recommendations, companies are personalizing their communications to address who their customers...
Why Your Offers Might Be Hurting Your Bottom Line and How You Can Fix It
Offers are used as a way to get customers to walk in the door or order online. However, most companies view all offers the same way, and send the same ones to most people in their database. What...
5 Steps to Customer Loyalty
What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become more aggressive, and price competition intensifies? Here...
Informed Delivery: A New Tool for Marketers
Do you take advantage of the United States Postal Service’s Informed Delivery service? If not, what are you waiting for? What is Informed Delivery? Informed Delivery is a free service offered by the...
New Technology Takes Retargeting Offline with Incredible Results
You’ve probably heard of retargeting online where companies use technology called cookies to serve up relevant messaging to someone who has recently visited their website. What if you could take it...
Re-energize Your Mail with These Ideas
Is your target audience tuning out your mailings because you’re sending the same campaign over and over? Maybe it’s time to mix things up. Here are five ideas to get people responding to your...
Companies Place More Emphasis on Marketing in 2019
Every year, Target Marketingsurveys its readership to identify trends for the upcoming marketing year. This year, its “2019 Marketing Budget Survey” found that a whopping 10x more marketing budgets...
USPS Pricing Changes: Here’s What You Need to Know
By now you might have heard that as of January 27th, the United States Postal Service is changing their pricing which will affect all mail classes and special services. So how does this affect you?...
5 Ideas for Customer Retention
While gaining the attention of new prospects is becoming increasingly difficult, retaining the customers you do have is becoming more important to maintaining or increasing your bottom line....
Customer Loyalty Strategies You Need to Consider!
What is Your Current Customer Loyalty or Retention Plan? Customer loyalty is challenging to gain, but easy to lose. Today, customers have a very different perspective of what defines a positive...
Customer Retention Strategy – Where Do You Start?
Start Your Customer Retention Strategy Customer retention is critical to your overall success, regardless of which industry you are in. Here are a few key takeaways from our most recent webinar,...
How to Create a Great Prospect Data List
What Makes a Great Prospect Data List? Finding or obtaining the right data to use for your marketing efforts requires time, money and testing. For direct mail, your prospect data list is critical to...
PrintComm’s Article on Franchisee Opt-In
Note: This article was featured in Franchising World for their December 2017 Issue. If you would like to review the published digital version, you can do that here. Keys to Obtaining Franchisee...
Make Print Collateral Direct Response Vehicles
Direct response marketing has one goal — make the reader take immediate action. Are your current pieces accomplishing that? Do you use a lot of print collateral? If yes, how many of those print...
New Year = New Goals for Your Direct Mail Efforts
The new year has begun and just about everyone is in the goal-setting mindset, which is why we wanted to share some advice on how to improve your direct mail results in 2018. Good goal setting...