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Can Direct Mail Increase Brand Awareness?

Jul 20, 2021 | Marketing

For decades, brand awareness has been the subject of research and study. Is branding a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision? Experienced marketers know brand awareness does matter....

3 Ways Maps Can Boost Your Direct Mail Performance

Jun 3, 2021 | Direct Mail

Maps are one of the easiest, most effective ways to let potential customers know where your store is located at a glance. Now that consumers are starting to visit stores in person again, they are even more likely to shop close to where they live. Smaller, local...