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5 Benefits to Having an Up-to-Date Mailing List

Aug 8, 2019 | Direct Mail

Every marketing dollar counts in direct mail campaigns. You don’t want to be printing, folding, and mailing to inaccurate or nonexistent addresses or to people who haven’t lived at an address in years. Investing in your mailing list can pay off big. Here are five...

5 Steps to Customer Loyalty

Mar 11, 2019 | Marketing, Tips & Ideas

What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become more aggressive, and price competition intensifies? Here are some tips from the experts. 1. Profile your customers. Customers...