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How Machine Learning Is Transforming Direct Mail Performance

Dec 1, 2025 | Direct Mail

Why smarter data, better segmentation, and AI-driven targeting are becoming the new competitive edge Direct mail has always been a high-performing channel — but what’s changing is how marketers decide who to mail, what to send them, and when. The shift toward machine...

How Data Science Is Changing the Direct Mail Game

Jun 7, 2023 | Direct Mail, Marketing

Data science has had a significant impact on the effectiveness of direct mail marketing campaigns in recent years. In the past, direct mail campaigns were often based on limited information about the target audience, and the messages and offers in the mail pieces were...

Using Data to Build Customer Relationships

Apr 23, 2023 | Marketing

As marketers, we are surrounded by data. From in-house customer information to third-party data that rounds out customers’ demographic and behavioral profiles, we have more data at our fingertips than ever. According to InvestPro, brands that use data-driven marketing...