Apr 2, 2024 | Direct Mail, Marketing
Direct mail (DM) marketing is a powerful tool for reaching customers, but its effectiveness can vary from one geographic market to another. At PrintComm, we understand that not all markets are created equal, and unlocking the secrets behind this phenomenon requires a...
Jun 7, 2023 | Direct Mail, Marketing
Data science has had a significant impact on the effectiveness of direct mail marketing campaigns in recent years. In the past, direct mail campaigns were often based on limited information about the target audience, and the messages and offers in the mail pieces were...
Apr 20, 2023 | Direct Mail, Marketing
With an increase in options for consumers in many industries and inflation on the rise, customer relationship management matters more than ever. Direct mail can play a profitable role in your CRM strategy and excels versus digital strategies in several compelling...
