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Can High Margin, Low Frequency Customers Be Converted Into More Frequent Purchasers?

Apr 28, 2021 | Direct Mail

The simple answer to this question is “yes.” For those of you who utilize RFM (recency, frequency, monetary) analysis or some derivative to decide which customers or prospects get what messaging when, you probably want to take a look at some tactics to upgrade the...

Can High Margin, Low Frequency Customers Be Converted Into More Frequent Purchasers?

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