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Re-energize Your Mail with These Ideas

Jan 29, 2019 | Tips & Ideas

Is your target audience tuning out your mailings because you’re sending the same campaign over and over?  Maybe it’s time to mix things up. Here are five ideas to get people responding to your direct mailings again. 1. Change your offer. Your offers can get stale...

USPS Pricing Changes: Here’s What You Need to Know

Jan 17, 2019 | Direct Mail

By now you might have heard that as of January 27th, the United States Postal Service is changing their pricing which will affect all mail classes and special services. So how does this affect you? While the cost of a stamp will spike by 10 percent to 55 cents,...

Mailing Lists: Keep Them Clean With This Checklist

Jul 26, 2017 | Direct Mail

5-Point Checklist for Clean Mailing Lists When it comes to direct mail, maximum results start, not just with mailing lists, but with clean mailing lists. So what does a “clean” list really mean? Here is a quick checklist that can help. CASS Certification. CASS...