Jun 3, 2021 | Direct Mail
Maps are one of the easiest, most effective ways to let potential customers know where your store is located at a glance. Now that consumers are starting to visit stores in person again, they are even more likely to shop close to where they live. Smaller, local...
Mar 22, 2021 | Direct Mail
There have been issues at USPS that have created some well-publicized delays over the last few months. COVID-related absences and quarantines that are affecting all organizations, including the postal system, is one cause. The shift to ecommerce, brought about by...
Mar 12, 2021 | Direct Mail
When it comes to ROI, some channels are more effective than others. Knowing which channels generate the highest response rates and pair well with other channels is the key to creating a multichannel marketing strategy. For example, recipients of a direct mail campaign...