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Why Online Retailers Are Hitting Home Runs with Direct Mail

Aug 26, 2021 | Direct Mail

2020 dramatically accelerated the pace of ecommerce. Many direct to consumer brands, who typically rely on digital marketing to build their audience and drive sales, incorporated more direct mail as part of their omni channel marketing strategy. One home service brand...

Why Direct Mail Speaks to Boomers

Jul 26, 2021 | Direct Mail

Are you aware there are nearly 74 million baby boomers living in the United States? They account for 71% of our nation’s wealth, and account for more than half of pre-pandemic consumer spending. They account for 51% of entertainment spending and 57% of big ticket...

Short and Sweet – Direct Mail Copy That Captures Attention

Jul 12, 2021 | Direct Mail

What’s one of the keys to creating great direct mail copy? Keeping it short and to the point! Over the years, the amount of copy used in direct mail campaigns has dropped.  In fact, according to Who’s Mailing What! (WMW!), a national database of direct mail, the...