Dec 9, 2019 | Direct Mail
Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list? Let’s look at some basic steps you should be taking regularly to keep your list in top shape. 1. Address correction. If you do bulk...
Aug 27, 2019 | Direct Mail
Only have a person’s name and address? That’s all you need! There are three highly effective approaches to personalization that you can deploy with just two data points. Let’s take a look. 1. Know Their House, Know Their Needs or Know if They are a “Fit”...
Aug 8, 2019 | Direct Mail
Every marketing dollar counts in direct mail campaigns. You don’t want to be printing, folding, and mailing to inaccurate or nonexistent addresses or to people who haven’t lived at an address in years. Investing in your mailing list can pay off big. Here are five...