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Tracking ROI on Direct Mail Campaigns: A Comprehensive Guide

May 27, 2025 | Marketing

In the realm of marketing, tracking the return on investment (ROI) for direct mail campaigns is crucial for understanding their effectiveness and ensuring that your marketing dollars are well spent. Precise measurement and analysis are key to optimizing your direct...

Why You Should Be Using Customer Segmentation Targeting

Jun 7, 2023 | Marketing

Customer segmentation targeting is a marketing strategy that involves dividing a company’s target audience into different groups or segments based on common characteristics such as demographics, psychographics, or behavior. The purpose of customer segmentation...

Using Data to Build Customer Relationships

Apr 23, 2023 | Marketing

As marketers, we are surrounded by data. From in-house customer information to third-party data that rounds out customers’ demographic and behavioral profiles, we have more data at our fingertips than ever. According to InvestPro, brands that use data-driven marketing...