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What matters more? Marketing ROI or Cash

Jun 1, 2022 | Marketing

Marketing has truly evolved into a data-driven business function, justifying the fact that we all get a B.S. degree rather than a B.A. With the pervasiveness of digital marketing, our obsession with data has reached new heights. But have we flown so high that we are...

The Largest Limit to Your Business’ Growth

May 16, 2022 | Marketing, Solutions

As a business leader, when you strive to grow a business, contemplating the number of barriers can make growth feel unattainable. Scaling up requires us to consider all issues. Do we have enough employees? Can we keep up the needed service level? Do we have the proper...

Why Online Retailers Are Hitting Home Runs with Direct Mail

Aug 26, 2021 | Direct Mail

2020 dramatically accelerated the pace of ecommerce. Many direct to consumer brands, who typically rely on digital marketing to build their audience and drive sales, incorporated more direct mail as part of their omni channel marketing strategy. One home service brand...

Can Direct Mail Increase Brand Awareness?

Jul 20, 2021 | Marketing

For decades, brand awareness has been the subject of research and study. Is branding a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision? Experienced marketers know brand awareness does matter....

Why Lifetime Customer Value Matters (A Lot)

Nov 16, 2020 | Marketing

As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings in the most revenue. With traditional models of evaluating success, the emphasis is placed on immediate results. But is...