Apr 14, 2020 | Direct Mail, Marketing
It used to be that personalizing your marketing, whether digitally or in print, was something that made you stand out. It was something your competitors weren’t doing, so your customers and prospects took notice. Today, personalization has become expected so...
Oct 17, 2019 | Direct Mail, Marketing
So you’ve started personalizing your direct mail campaigns. But how do you know if your efforts are effective? Are you using the right data points? Sending the right offers to the right people? Even if your sales are going up, do you know if they are going up as much...
Sep 12, 2019 | Direct Mail
Want to rock the results of your next marketing campaign? Define your segments and clean your data before you personalize! What do we mean by that? We mean understanding what your customers look like as demographic or psychographic groups before you send targeted...
May 15, 2019 | Marketing, Tips & Ideas
Print and digital personalization start with data. Whether you are using direct mail, email, or mobile, your customers want your marketing communications to be tailored to their interests and needs. So how do you do it? As with any relationship, it starts by asking...
