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Before You Personalize Your Marketing, Do This!

Sep 12, 2019 | Direct Mail

Want to rock the results of your next marketing campaign? Define your segments and clean your data before you personalize! What do we mean by that? We mean understanding what your customers look like as demographic or psychographic groups before you send targeted...

Getting to Know Your Audience

May 15, 2019 | Marketing, Tips & Ideas

Print and digital personalization start with data. Whether you are using direct mail, email, or mobile, your customers want your marketing communications to be tailored to their interests and needs. So how do you do it? As with any relationship, it starts by asking...

Personalization: Why It Works

Apr 15, 2019 | Marketing

Everywhere you look, marketing content is personalized. From grocery store receipts to your Amazon recommendations, companies are personalizing their communications to address who their customers are and what their customers need. Are you capitalizing on those...