PRINTCOMM Blog
Companies Place More Emphasis on Marketing in 2019
Every year, Target Marketingsurveys its readership to identify trends for the upcoming marketing year. This year, its “2019 Marketing Budget Survey”...
USPS Pricing Changes: Here’s What You Need to Know
By now you might have heard that as of January 27th, the United States Postal Service is changing their pricing which will affect all mail classes...
5 Ideas for Customer Retention
While gaining the attention of new prospects is becoming increasingly difficult, retaining the customers you do have is becoming more important to...
Customer Loyalty Strategies You Need to Consider!
What is Your Current Customer Loyalty or Retention Plan? Customer loyalty is challenging to gain, but easy to lose. Today, customers have a very...
Customer Retention Strategy – Where Do You Start?
Start Your Customer Retention Strategy Customer retention is critical to your overall success, regardless of which industry you are in. Here are a...
How to Create a Great Prospect Data List
What Makes a Great Prospect Data List? Finding or obtaining the right data to use for your marketing efforts requires time, money and testing. For...
PrintComm’s Article on Franchisee Opt-In
Note: This article was featured in Franchising World for their December 2017 Issue. If you would like to review the published digital version, you...
Make Print Collateral Direct Response Vehicles
Direct response marketing has one goal — make the reader take immediate action. Are your current pieces accomplishing that? Do you use a lot of...
New Year = New Goals for Your Direct Mail Efforts
The new year has begun and just about everyone is in the goal-setting mindset, which is why we wanted to share some advice on how to improve your...
Acquiring New Customers with Direct Mail
Does Acquiring New Customers with Direct Mail Make Sense for You? While many companies are open to using direct mail in their multi-channel...
You Generated All These Leads – Now What?
Lead generation tactics vary from business to business. While there are a handful of common sources for generating leads, the biggest question many...
Create Marketing Copy That Gets Read
In Confessions of an Advertising Man, David Ogilvy, founder of the highly regarded advertising agency Ogilvy & Mather, wrote, “Ninety-nine...
Customer Complaints – Turning Them Into Profits
Handling Customer Complaints Everybody gets customer complaints once in awhile. Improperly handled, those complaints can erode customer...
Maximize Your Multichannel Advantage
Why Being Multichannel Matters Today Did you know that 72% of consumers say they would rather connect with brands and businesses in a multichannel...
Mailing Lists: Keep Them Clean With This Checklist
5-Point Checklist for Clean Mailing Lists When it comes to direct mail, maximum results start, not just with mailing lists, but with clean mailing...
1:1 Printing for Personalization Matters
Are you using 1:1 printing for personalization? More and more, we hear about print personalization, or variable data printing, to achieve higher...
Your Customers: What Motivates Them?
How Well Do You Know Your Customers? When we think about motivating customers to make a purchase, we think about using the right mailing list,...
Event Marketing: Maximize Your Next Event
Maximize Your Event with these 3 Easy Steps Have an event coming up? In-house seminar? Booth at a trade show? Whatever it is, you want to maximize...