006-2 | PrintComm

Why Your Offers Might Be Hurting Your Bottom Line and How You Can Fix It

Offers are used as a way to get customers to walk in the door or order online. However, most companies view all offers the same way, and send the...

5 Steps to Customer Loyalty

What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become more...

Informed Delivery: A New Tool for Marketers

Do you take advantage of the United States Postal Service’s Informed Delivery service? If not, what are you waiting for? What is Informed Delivery?...

New Technology Takes Retargeting Offline with Incredible Results

You’ve probably heard of retargeting online where companies use technology called cookies to serve up relevant messaging to someone who has recently...

Re-energize Your Mail with These Ideas

Is your target audience tuning out your mailings because you’re sending the same campaign over and over? Maybe it’s time to mix things up....

Companies Place More Emphasis on Marketing in 2019

Every year, Target Marketingsurveys its readership to identify trends for the upcoming marketing year. This year, its “2019 Marketing Budget Survey”...

USPS Pricing Changes: Here’s What You Need to Know

By now you might have heard that as of January 27th, the United States Postal Service is changing their pricing which will affect all mail classes...

5 Ideas for Customer Retention

While gaining the attention of new prospects is becoming increasingly difficult, retaining the customers you do have is becoming more important to...

Customer Loyalty Strategies You Need to Consider!

What is Your Current Customer Loyalty or Retention Plan? Customer loyalty is challenging to gain, but easy to lose. Today, customers have a very...

Customer Retention Strategy – Where Do You Start?

Start Your Customer Retention Strategy Customer retention is critical to your overall success, regardless of which industry you are in. Here are a...

How to Create a Great Prospect Data List

What Makes a Great Prospect Data List? Finding or obtaining the right data to use for your marketing efforts requires time, money and testing. For...

PrintComm’s Article on Franchisee Opt-In

Note: This article was featured in Franchising World for their December 2017 Issue. If you would like to review the published digital version, you...

Make Print Collateral Direct Response Vehicles

Direct response marketing has one goal — make the reader take immediate action. Are your current pieces accomplishing that? Do you use a lot of...

New Year = New Goals for Your Direct Mail Efforts

The new year has begun and just about everyone is in the goal-setting mindset, which is why we wanted to share some advice on how to improve your...

Acquiring New Customers with Direct Mail

Does Acquiring New Customers with Direct Mail Make Sense for You? While many companies are open to using direct mail in their multi-channel...

You Generated All These Leads – Now What?

Lead generation tactics vary from business to business. While there are a handful of common sources for generating leads, the biggest question many...